Insights

A few benefits of mobile advertising

A few benefits of mobile advertising

Mobile advertising is one of the key elements of current marketing trends. While rethinking your marketing strategy, putting the main focus on mobile as a medium is a must. This communication channel enables lots of different types of mobile advertisement to choose from, depending on your company’s needs. …

Let’s talk about Big Data security

Let’s talk about Big Data security

Big Data security is a topic still in its infancy. The GDPR was a big step towards Internet security. First of all, it definitely raised awareness that things like data breaches happen and that your data is never truly safe. But there is also a big topic of data sharing, data monetisation, or the whole privacy in the world wide web thing. How can companies prevent themselves from data breaches or other unwanted use of their data? It requires a well-thought strategy, but we’re here to answer the fundamental question of how this approach should look like. …

What is your data value? Data monetization examples

What is your data value? Data monetization examples

The value of data is a big topic nowadays. Companies finally begin to understand that their data, gathered, analysed and monetised, can be valuable. But there are still people that are not convinced enough to this idea. Thanks to a few data monetization examples presented in this article, we can show you how your business castart treating information as an asset and gain benefits from taking its value to the maximum….

What can be better than using third-party data?

What can be better than using third-party data?

Third-party data is the type of data that you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group. The third-party data lets you run more effective digital campaigns. With specific knowledge about their customers, they can improve their digital presence, increase sales and give their customers exactly what they need. …

Data monetization – how to monetize data successfully

Data monetization – how to monetize data successfully

Nowadays, every company operates on data, but not everyone knows that they can gain something more out of it. Insight gathered thanks to data analysis can become something precious. Different benefits can be achieved thanks to data monetisation, such as increasing your company’s revenues or improving customer experience. But how can it be done?…

Marketing platform in service of a higher cause

Marketing platform in service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….

Switching banks in the era of Open Banking

Switching banks in the era of Open Banking

Changing your banking provider wasn’t a big deal until recently. Nowadays, people don’t need to have any important factors to make this kind of decision. One of the main reasons is a simple one – looking for innovation. Focusing on new technologies, making the user experience more personal, or providing customers with special offers is what drives this change, especially when we’re talking about Millennials….

Why personalize customer experience?

Why personalize customer experience?

Personalisation has significant benefits, both for retailers and customers. Your customer is going to feel special, treated like your friend. That can lead to spreading the right word about your company amongst friends or to become a repetitive buyer. Finally, your company gains profits and your customer is satisfied – a perfect win-win situation. If you don’t provide a personalised experience to your clients yet, it’s high time to change it. Knowing what your customers want and need develops loyalty, increases sales and improves a brand’s reputation. The effort will definitely pay off….

Towards understanding the customer – the latest tech trends in marketing

Towards understanding the customer – the latest tech trends in marketing

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in peoples’ minds and hearts for longer, it is crucial to understand customers and their needs, find ways of efficient communication and precise targeting, focus on marketing automation and put emphasis on interactive content. It’s also important to follow the latest tech trends and simply be on time. Changes in customers’ preferences force an evolution of the world of marketing….