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Insights

Why personalize customer experience

Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalization. On the other hand, when consumers encounter irrelevant content that wastes their valuable time and distracts their attention, they become frustrated and the chances that they’ll return are low. A 21st-century shopper often does not…

Towards understanding the customer – the latest tech trends in marketing

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in customers’ minds and hearts for longer, it is crucial to understand people and their needs, as well as to find ways of efficient communication. Changes in customers’ preferences force an evolution of the world of marketing. In the era of…

Improving loyalty and experience with customer analytics

An understood customer is a satisfied customer. A satisfied customer is a pure profit. One thing is certain, customer analytics is one of the main drivers for business development and revenue increase. You may conduct basic analysis in a simple way, drawing conclusions from customer surveys. However, you might also want to get inspired by the percentages from this text…

TASIL partners with Carrefour Oman

Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms….

Insurance data – the untapped potential

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real time or, on the other hand, choosing a path leading to business failure – this is the choice that any insurance company faces in the era of digital economy. Digitization is the engine of change, revising everything from consumers’ behaviour and expectations…

Is real-time marketing worth interest & how to do it right?

There are many faces of marketing among which, gaining more and more popularity, there is real-time marketing (RTM). It derives from the huge and rapid development of technology and social media. Recently RTM has been one of the most efficient ways of winning the race to acquire customers and gain their loyalty. Real-time marketing can be understood in two ways,…

It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

Real-time marketing has been around for a long time now. Manybrands tried to replicate Oreo’s “Dunk in the Dark”tweet by taking advantage of current events and fads to make their products or servicesappeal to customers. But like any other marketing strategies and trends, thereal-time marketing has also evolved over the years. It has become moreclient-centric and data-driven. Real-time marketing can…

SMS advertising is still alive and very effective

Aged over a quarter of a century, SMS marketing, is an effective, simple and fast advertising tool intended for two-way communication. Although in Europe and in the USA, it was replaced by MMS messages and push notifications for a while, soon it returned to grace. If your plans don’t include mobile, your plans are not finished. Wendy Clark Today’s consumers…

Big data – what’s all this fuss about?

The concept of Big Data has been more and more noticeably present in everyday dictionary of each digital company during last years. Everyone feels that Big Data is not only a good direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it…