Why you should use behavioural segmentation in the telecom sector?
It’s time to put our focus on behavioural segmentation. Placing customers’ needs first by using personally addressed communication is crucial to successful marketing in every sector, and the telecom industry is no different….
The big impact of Big Data on the telecom industry
Big Data in telecom companies can be truly substantial in increasing effectiveness by optimizing the network, enhancing customer experience, and improving security. Read our article to learn more about this topic….
Data monetization helps reduce customer churn in the telecom industry
Telecoms are trying to gain competitive advantages by offering more attractive rates and services. However, given the challenging landscape today, it has never been more urgent to understand the driving factors of their customer churn. Read our article to find out how data monetization can help in reducing customer churn in the telecom industry. …