Why you should use behavioural segmentation in the telecom sector?

behavioural segmentation telecom

We wrote about the importance of customer segmentation in the telecom industry before. This time we wanted to expand the topic a little more and put our focus on behavioural segmentation. Placing customers’ needs first by using personally addressed communication is crucial to successful marketing in every sector, and the telecom industry is no different. To make sure that the…

Data monetization helps reduce customer churn in the telecom industry

data monetization reduces customer churn

Telecoms are trying to gain competitive advantages by offering more attractive rates and services. However, given the challenging landscape today, it has never been more urgent to understand the driving factors of their customer churn. Read our article to find out how data monetization can help in reducing customer churn in the telecom industry. …