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Is the human face of Big Data going to save our planet?

There is an ongoing discussion about Big Data since the moment this word appeared in our dictionaries. Not all people understand the importance of this matter, and, in such, are terrified because of it. They are focused on privacy and security issues, as most of them think about Big Data as the way for government or corporations to install stuff…

Let’s talk about Big Data security

Big Data is a big topic nowadays, not only for the major companies (because they knew for a while that it would be an essential matter) but also for the smaller ones. Gathering and sharing large amounts of data is inevitable these days. But the issue of data security is still in its infancy. What can be done to make…

What can be better than using third party data?

How have a few companies outperformed the competition and achieved substantial income growth? That’s pretty simple – with the potential of data gathering! Their success was achieved primarily by developing a deeper understanding of their consumers and their behaviours. Then, they embedded these insights into meaningful changes in the company’s strategy. A FEW WORDS ABOUT THE THIRD PARTY DATA Third-party…

Big data analytics – a profitable resource for telecom operators

Nowadays, the number of people using smartphones, tablets or other electronic devices, is growing rapidly. The amount of data produced with these devices is vast and hard to process. Telecom operators are finding this a challenge, that is very difficult to handle. However, thanks to Big Data Analytics solutions, they can make this an opportunity, a profitable one even. The…

Marketing platform in service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time algorithms use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital…

Towards understanding the customer – the latest tech trends in marketing

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in customers’ minds and hearts for longer, it is crucial to understand people and their needs, as well as to find ways of efficient communication. Changes in customers’ preferences force an evolution of the world of marketing. In the era of…

TASIL partners with Carrefour Oman

Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms….

Insurance data – the untapped potential

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real time or, on the other hand, choosing a path leading to business failure – this is the choice that any insurance company faces in the era of digital economy. Digitization is the engine of change, revising everything from consumers’ behaviour and expectations…

Big data – what’s all this fuss about?

The concept of Big Data has been more and more noticeably present in everyday dictionary of each digital company during last years. Everyone feels that Big Data is not only a good direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it…