How to keep privacy in the age of Big Data?

How to keep privacy in the age of Big Data?

Poor management of Big Data is a real privacy risk. But without data analytics, companies have a hard time understanding customers behaviours and making smart decisions. That’s why carefully planned data management strategy is crucial to ensure that data moves around with minimal risk. But how can we make sure to keep the privacy in the age of Big Data?…

AI and Big Data – the cooperation that works

AI and Big Data – the cooperation that works

AI and Big Data relationship is only at its beginning, but it’s already promising. The future forecasts say that AI’s impact on technology will increase dramatically. As for Big Data and its analytics, AI is going to help with generating more useful insights, predicting things before they happen, and simply – saving more time. The interaction between AI and Big Data is still in the early stages, but a few companies have started to discover its potential to achieve meaningful results….

Big Data impact on business

Big Data impact on business

Big Data impact on business is tremendous. With the help of Big Data, companies want to improve their customer service, increase profit, reduce costs, and upgrade existing processes. Big Data can create new ideas for companies’ growth and expansion. Using real-time analysis, Big Data impact on businesses can be even more lucrative than ever….

Is the human face of Big Data going to save our planet?

Is the human face of Big Data going to save our planet?

Green data is a term, used for the tendency of “going green” by companies that are using Big Data daily. Climate change is now one of the greatest challenges, and big environmental data is helping us to understand it all. The application of Big Data to stop global warming is what is known as green data. Our environment and ongoing discussion on what we can do to save our planet is a crucial matter, so we need to think of ways how we can help….

Let’s talk about Big Data security

Let’s talk about Big Data security

Big Data security is a topic still in its infancy. The GDPR was a big step towards Internet security. First of all, it definitely raised awareness that things like data breaches happen and that your data is never truly safe. But there is also a big topic of data sharing, data monetisation, or the whole privacy in the world wide web thing. How can companies prevent themselves from data breaches or other unwanted use of their data? It requires a well-thought strategy, but we’re here to answer the fundamental question of how this approach should look like. …

What can be better than using third-party data?

What can be better than using third-party data?

Third-party data is the type of data that you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group. The third-party data lets you run more effective digital campaigns. With specific knowledge about their customers, they can improve their digital presence, increase sales and give their customers exactly what they need. …

Marketing platform in service of a higher cause

Marketing platform in service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….

Towards understanding the customer – the latest tech trends in marketing

Towards understanding the customer – the latest tech trends in marketing

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in peoples’ minds and hearts for longer, it is crucial to understand customers and their needs, find ways of efficient communication and precise targeting, focus on marketing automation and put emphasis on interactive content. It’s also important to follow the latest tech trends and simply be on time. Changes in customers’ preferences force an evolution of the world of marketing….

TASIL partners with Carrefour Oman

TASIL partners with Carrefour Oman

Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms….