AI and Big Data – the cooperation that works

AI and Big Data – the cooperation that works

Companies that use Big Data are often in control of the insights they receive. Most companies use less than 20% of their data, leaving the remaining 80% to be left outside for future leverage. Fortunately, there is a new possibility to be uncovered that makes processing of all gathered data possible. The interaction between AI and Big Data is still in the early stages, but a few companies have…

Big Data impact on business

Big Data impact on business

Nowadays, the consumption of information is growing massively. This information, known as Big Data, became too large and complex for traditional data processing. With the help of Big Data, companies want to improve their customer service, increase profit, reduce costs, and upgrade existing processes. Big Data impact on business is tremendous. Thanks to analysis and efficient management …

Is the human face of Big Data going to save our planet?

Is the human face of Big Data going to save our planet?

There is an ongoing discussion about Big Data since the moment this word appeared in our dictionaries. Not all people understand the importance of this matter, and, in such, are terrified because of it. They are focused on privacy and security issues, as most of them think about Big Data as the way for government or corporations to install stuff on our computers and spy on us. Is there a way to…

Let’s talk about Big Data security

Let’s talk about Big Data security

Big Data is a big topic nowadays, not only for the major companies (because they knew for a while that it would be an essential matter) but also for the smaller ones. Gathering, processing and sharing large amounts of data is inevitable these days. But the issue of data breaches and the security is still in its infancy. The GDPR was just the beginning of changes in this topic. What can be done to…

What can be better than using third-party data?

What can be better than using third-party data?

How have a few companies outperformed the competition and achieved substantial income growth? That’s pretty simple – with the potential of data gathering! Their success was achieved primarily by developing a deeper understanding of their consumers and their behaviours. Then, they embedded these customer insights into meaningful changes in the company’s strategy. More companies are using third-party data…

Big data analytics – a profitable resource for telecom operators

Big data analytics – a profitable resource for telecom operators

Nowadays, the number of people using smartphones, tablets or other electronic devices, is growing rapidly. The amount of data produced with these devices is vast and hard to process. Telecom operators are finding this a challenge, that is very difficult to handle. However, thanks to Big Data Analytics solutions, they can make this an opportunity, a profitable one even. The flow of information…

Marketing platform in service of a higher cause

Marketing platform in service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital…

Towards understanding the customer – the latest tech trends in marketing

Towards understanding the customer – the latest tech trends in marketing

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in peoples’ minds and hearts for longer, it is crucial to understand customers and their needs, find ways of efficient communication and precise targeting, focus on marketing automation and put emphasis on interactive content. It’s also important to follow the latest…

TASIL partners with Carrefour Oman

TASIL partners with Carrefour Oman

Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms….

Insurance data – the untapped potential

Insurance data – the untapped potential

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real-time or, on the other hand, choosing a path leading to business failure – this is the choice that any company, that focus on insurance data monetization, faces in the era of the digital economy. Digitization is the engine of change, revising everything…