Big Data in the Middle East – a success to follow

Big Data Middle East

Big Data is only useful when meaningful, and the right insights can be extracted from it. Turning data into valuable information is the key to creating new innovative possibilities in business. The Middle East countries were the ones that early adopted Big Data analytics. Read more to find out what lies behind their success. …

Reducing customer churn with Big Data analytics tools

Reducing customer churn with Big Data analytics tools

Collecting large amounts of data and analyzing it allows telecoms to truly understand their customers and deliver services adjusted to their needs. However, loosing acquired customer base is still a big concern. Thanks to Big Data analytics tools, customer churn can be reduced, and competitive advantage can significantly grow. …

How to keep privacy in the age of Big Data?

Keeping data privacy in the age of Big Data

Poor management of Big Data is a real privacy risk. But without data analytics, companies have a hard time understanding customers behaviours and making smart decisions. Carefully planned data management strategy is crucial to ensure that data moves around with minimal risk. But how can we keep privacy in the age of Big Data?…

AI and Big Data – the cooperation that works

AI and Big Data

AI and Big Data relationship is already really promising. AI will help generate more useful insights from Big Data analytics, predict things before they happen, and simply – save more time. The interaction between AI and Big Data is still in the early stages, but discovering its potential helps achieve meaningful results….

Big Data impact on business

Big Data impact on business

Big Data impact on business is tremendous. With the help of Big Data, companies want to improve their customer service, increase profit, reduce costs, and upgrade existing processes. Big Data can create new ideas for companies’ growth and expansion. Using real-time analysis, Big Data impact on businesses can be even more lucrative than ever….

Is the human face of Big Data going to save our planet?

Is the human face of Big Data going to save our planet?

Green data is a term, used for the tendency of “going green” by companies using Big Data daily. Climate change is now one of the greatest challenges, and big environmental data helps us understand it all. The application of Big Data to stop global warming is what is known as green data. It’s one of the ways to save our planet….

Let’s talk about Big Data security

Big Data Security

Big Data security is a topic still in its infancy. The GDPR was a big step towards Internet security that raised awareness about data breaches and that your data is never truly safe. But there is also a big topic of data sharing, data monetisation, or the privacy in the world wide web. How can companies prevent themselves from data breaches or other unwanted use of their data?…

What can be better than using third-party data?

Third party data alternative

Third-party data is the type of data you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group, run more effective digital campaigns, improve their digital presence, and give their customers exactly what they need….

Marketing platform in service of a higher cause

Real-time marketing platform in a service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….