Mobile marketing is a continuously expanding area. Its main benefits include increased customer engagement, cost-effectiveness, or the possibility to send personalized messages to a selected target group. The way marketers are performing campaigns has also changed because of mobile devices, especially thanks to mobile content marketing. We proved that SMS marketing is still useful, and its combination with hyper-targeting can be truly beneficial. Read our articles to find out how your company can increase their marketing performance.
SMS marketing is still very effective (2022 update)
SMS will always be an effective way to reach customers with personalized communication and significantly low marketing cost. Our previous article about SMS marketing listed its main advantages and provided tips for developing a successful marketing strategy. But as it was written a few years ago, we wanted to check if it is still a good way to engage your customers. …
Telecoms in Africa – the challenges and opportunities
The traditional telco offerings are losing to new digital technologies. That’s why telecoms need to implement new strategies to respond quickly to the industry’s challenges. Read more to learn about the challenges and opportunities that Africa’s telecommunications sector have to face to become a leader in a new digital market….
Bulk SMS advertising is gone – it’s time for hyper-targeting!
Successful mobile marketing means identifying your audience and delivering personalized content. That’s why bulk SMS advertising, offering to send mass communication, should be forgotten. Hyper-targeting offers precise targeting consumer profiles in various media channels. And targeted marketing is the future of mobile advertising….
Mobile content marketing – an essential part of your marketing strategy
With the increase consumption of digital content via smartphones and mobile devices, marketing strategies need to adjust. Focusing on the mobile-first approach and mobile content marketing can make your campaigns successful. Creating engaging and useful mobile content gives a significant advantage over your competitors….
A few benefits of mobile advertising
Mobile advertising is one of the key elements of current marketing trends. While rethinking your marketing strategy, putting the main focus on mobile as a medium is a must. This communication channel enables lots of different types of mobile advertisement to choose from, depending on your company’s needs. …
SMS advertising is still alive and very effective
Today’s consumers are extremely attached to their mobile phones. They use them every day, having them within reach and often starting a day by checking their mobile phone notifications. And that is why SMS marketing is highly effective. It allows direct contact with customers, providing them with information about offers or discounts….