How to make sure companies ensure targeted advertising ethics?

ensuring targeted advertising ethics

While personalized marketing is really beneficial, it can also increase a few moral dilemmas. Technology provides marketing opportunities that do not only continue to get better and more popular but also inappropriate and unethical. Read our article to learn how to ensure targeted advertising ethics within your company. …

Hyper-targeting and its importance in marketing

A few benefits of mobile advertising

Hyper-targeting identifies and understands who your target audience is. By leveraging data about your target group and adjusting your budget or campaign size to the specific needs, you can achieve better results. Focusing on various attributes of your audience is an essential factor while talking about hyper-targeting….

A few benefits of mobile advertising

A few benefits of mobile advertising

Mobile advertising is one of the key elements of current marketing trends. While rethinking your marketing strategy, putting the main focus on mobile as a medium is a must. This communication channel enables lots of different types of mobile advertisement to choose from, depending on your company’s needs. …

What can be better than using third-party data?

Third party data alternative

Third-party data is the type of data you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group, run more effective digital campaigns, improve their digital presence, and give their customers exactly what they need….

SMS advertising is still alive and very effective

SMS advertising is still alive

Today’s consumers are extremely attached to their mobile phones. They use them every day, having them within reach and often starting a day by checking their mobile phone notifications. And that is why SMS marketing is highly effective. It allows direct contact with customers, providing them with information about offers or discounts….