Hyper-targeting and its importance in marketing

Hyper-targeting and its importance in marketing

Hyper-targeting begins with identifying and understanding who your target audience is precisely. By leveraging data about your target group and adjusting your budget or campaign size to the specific needs, you can achieve better results. Focusing on particular attributes of your audience, such as age, gender and location; and attributes that may include hobbies, interests, beliefs and sentiments is an essential factor while talking about hyper-targeting….

A few benefits of mobile advertising

A few benefits of mobile advertising

Mobile advertising is one of the key elements of current marketing trends. While rethinking your marketing strategy, putting the main focus on mobile as a medium is a must. This communication channel enables lots of different types of mobile advertisement to choose from, depending on your company’s needs. …

What can be better than using third-party data?

What can be better than using third-party data?

Third-party data is the type of data that you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group. The third-party data lets you run more effective digital campaigns. With specific knowledge about their customers, they can improve their digital presence, increase sales and give their customers exactly what they need. …

SMS advertising is still alive and very effective

SMS advertising is still alive and very effective

Today’s consumers are extremely attached to their mobile phones. They use them every day, always having them within reach and often starting a day by checking their mobile phone notifications. And that is why SMS marketing still makes sense and is highly effective. It allows direct contact with customers, providing them with information about current offers, promotions or discounts. …