Tag: Customer behavior
Why you should use behavioural segmentation in the telecom sector?
It’s time to put our focus on behavioural segmentation. Placing customers’ needs first by using personally addressed communication is crucial to successful marketing in every sector, and the telecom industry is no different….
Real-time advertising and how to do it right
In today’s marketing, keeping up with the trends is truly a must. Marketers need to take action in real-time to target the right customers, personalize their experience and optimize the content to fulfil customers’ needs. Read our article to see what are the latest trends in real-time advertising….
Reducing customer churn with Big Data analytics tools
Collecting large amounts of data and analyzing it allows telecoms to truly understand their customers and deliver services adjusted to their needs. However, loosing acquired customer base is still a big concern. Thanks to Big Data analytics tools, customer churn can be reduced, and competitive advantage can significantly grow. …
Real-time marketing powered by AI conversational agent that acts
Personalization makes customers feel understood and improves their digital experience. Chatbots, and more specifically, AI conversational agents, also offer a high-level personalization. Together with our real-time marketing engine, they are the perfect innovation that provides a complete customer data-driven digital experience….
Main benefits of behavioural segmentation in marketing
Behavioural segmentation provides the necessary context that allows specifying customers’ behaviour, demands, and motivations. Behavioural segmentation is challenging but definitely worth the reward. Understanding your customers’ needs is the key to personalization, allowing you to perform the best marketing campaign possible….
Best data collection methods for improving your customers base
Data collection is a process of gathering and measuring information on variables of interest that enables to answer queries, stated research questions, test hypotheses, and evaluate outcomes. Depending on the needs, data collection methods can vary, but it should always focus on keeping integrity, accuracy and reliability….
Big data analytics – a profitable resource for telecom operators
Big Data analytics can be profitable for operators in various fields. Collecting customers’ feedback, gaining more precise insights about customers, improving the quality of services, or increasing customers’ satisfaction – these are one of the most important benefits of using analysis. …
Is real-time data marketing worth interest & how to do it right?
An effective marketing strategy in real time translates into increased interest in the brand and its offer. It builds the reach to customers — often at a global level — and acquires new ones. Real-time marketing strengthens the brand’s image, at the same time reducing the distance between the recipient and the brand. …
Big Data – what’s all this fuss about?
The concept of Big Data has been more and more noticeably present during the last years. Everyone feels that Big Data is not only a right direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it have and, last but not least, how to take advantage of it?…