Real-time marketing powered by AI conversational agent that acts

Real-time marketing powered by AI conversational agent that acts

Personalization is all about making customers feel understood. Improving their digital experience is a key to increase company’s profits. Chatbots, and more specifically AI conversational agents, offer your clients a high-level personalization that can improve their experience. Together with our real-time marketing engine, they are the perfect innovation that offers complete customer data-driven digital experience….

Main benefits of behavioural segmentation in marketing

Main benefits of behavioural segmentation in marketing

Behavioural segmentation provides the necessary context that allows marketers to specify customers’ behaviour, demands, and motivations. Context is what makes your campaign worth its price and is the main difference between traditional and modern marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ is the key to personalization, and that allows you to perform the best marketing campaign possible….

Best data collection methods for improving your customers base

Best data collection methods for improving your customers base

Data collection is a process of gathering and measuring information on variables of interest, in an established systematic fashion that enables to answer queries, stated research questions, test hypotheses, and evaluate outcomes. Depending on the needs, the methods of data collection can vary. The approach for data collection is also different in each case, but it always focuses on keeping integrity, accuracy and reliability. Collecting data in an accurate way can be really beneficial. Actually, now it’s even essential. No matter which area of business you represent, the collected information can be of use to help you understand your customer….

Big data – what’s all this fuss about?

Big data – what’s all this fuss about?

The concept of Big Data has been more and more noticeably present during the last years. Everyone feels that Big Data is not only a right direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it have and, last but not least, how to take advantage of it?…