The value of data is a big topic nowadays. Companies finally begin to understand that gathered and analyzed data can be valuable. But there are still people that are not convinced to this idea. Thanks to a few data monetization examples, presented in this article, you can start treating information as an asset and gain benefits from taking its value to the maximum….
Nowadays, every company operates on data, but not everyone knows that they can gain something more out of it. Insight gathered thanks to data analysis can become something precious. Different benefits can be achieved thanks to data monetisation, such as increasing your company’s revenues or improving customer experience. But how can it be done?…
TASIL is easy to use and provides quick and measurable results, thus quickly winning new clients’ trust. It allows precise targeting of advertising messages due to combining customers location data at a given moment with information about their behaviours and preferences. TASIL can reach the right recipient at the right time….
Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real-time or, on the other hand, choosing a path leading to business failure – this is the choice that any company, that focus on insurance data monetization, faces in the era of the digital economy….