Tag: AI
Real-time advertising and how to do it right
In today’s marketing, keeping up with the trends is truly a must. Marketers need to take action in real-time to target the right customers, personalize their experience and optimize the content to fulfil customers’ needs. Read our article to see what are the latest trends in real-time advertising….
Real-time marketing powered by AI conversational agent that acts
Personalization makes customers feel understood and improves their digital experience. Chatbots, and more specifically, AI conversational agents, also offer a high-level personalization. Together with our real-time marketing engine, they are the perfect innovation that provides a complete customer data-driven digital experience….
AI and Big Data – the cooperation that works
AI and Big Data relationship is already really promising. AI will help generate more useful insights from Big Data analytics, predict things before they happen, and simply – save more time. The interaction between AI and Big Data is still in the early stages, but discovering its potential helps achieve meaningful results….
Towards understanding the customer – the latest tech trends in marketing
The way of thinking, expectations, and interactions that customers have with providers is constantly changing. It is crucial to understand customers’ needs, find efficient communication and precise targeting, focus on marketing automation, and emphasise interactive content. It’s also important to follow the latest tech trends to be on time. …