There is an ongoing discussion about Big Data since the moment this word appeared in our dictionaries. Not all people understand the importance of this matter, and, in such, are terrified because of it. They are focused on privacy and security issues, as most of them think about Big Data as the way for government or corporations to install stuff…

Personalisation is an essential part of successful marketing. Each customer wants to be treated as an extraordinary one. Feeling “one in a million” can become a significant factor when it comes to connecting to the brand. Consumers want to feel special. They don’t want to know if they are a part of a group with similar tastes and preferences. That’s…