Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalization. On the other hand, when…

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in customers’ minds and hearts for longer, it is crucial to…

An understood customer is a satisfied customer. A satisfied customer is a pure profit. One thing is certain, customer analytics is one of the main drivers for business development and…