Insights

Marketing platform in service of a higher cause

Real-time marketing platform in a service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….

Switching banks in the era of Open Banking

Switching banks in the era of Open Banking

Nowadays, people don’t need to have any important factors to make this kind of decision. One of the main reasons is a simple one – looking for innovation. Focusing on new technologies, making the user experience more personal, or providing customers with special offers is what drives this change, especially when we’re talking about Millennials….

Why personalize customer experience?

Personalized experience

Personalisation has significant benefits, both for retailers and customers. If you don’t provide a personalised experience to your clients yet, it’s high time to change it. Knowing your customers’ needs develops loyalty, increases sales and improves a brand’s reputation. It will definitely pay off, both for company and its customers….

Towards understanding the customer – the latest tech trends in marketing

Marketing tech trends

The way of thinking, expectations, and interactions that customers have with providers is constantly changing. It is crucial to understand customers’ needs, find efficient communication and precise targeting, focus on marketing automation, and emphasise interactive content. It’s also important to follow the latest tech trends to be on time. …

Improving loyalty and experience with customer analytics

Improving loyalty and experience with customer analytics

For the business to develop and flourish, it is necessary to understand the customers and to improve interaction with them. Customer satisfaction has a direct impact on customers’ behaviour in the future. Listening to their needs will help you identify your business’s strengths and weaknesses and discover areas that require more work and improvement….

TASIL partners with Carrefour Oman

Carrefour, a giant retailer, starts cooperation with Tasil Oman

TASIL is easy to use and provides quick and measurable results, thus quickly winning new clients’ trust. It allows precise targeting of advertising messages due to combining customers location data at a given moment with information about their behaviours and preferences. TASIL can reach the right recipient at the right time….

Insurance data – the untapped potential

Insurance data - the untapped potential

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real-time or, on the other hand, choosing a path leading to business failure – this is the choice that any company, that focus on insurance data monetization, faces in the era of the digital economy….

It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

TASIL at IBM Think 2019

Cutting-edge innovation of TASIL, ease of its use and its quick and measurable results, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is a competitive advantage over other online marketing platforms….

SMS advertising is still alive and very effective

SMS advertising is still alive

Today’s consumers are extremely attached to their mobile phones. They use them every day, having them within reach and often starting a day by checking their mobile phone notifications. And that is why SMS marketing is highly effective. It allows direct contact with customers, providing them with information about offers or discounts….