Insights

Insurance data – the untapped potential

Insurance data – the untapped potential

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real-time or, on the other hand, choosing a path leading to business failure – this is the choice that any company, that focus on insurance data monetization, faces in the era of the digital economy. Digitization is the engine of change, revising everything…

Is real-time data marketing worth interest & how to do it right?

Is real-time data marketing worth interest & how to do it right?

There are many faces of marketing among which, gaining more and more popularity, there is real-time marketing (RTM). It derives from the huge and rapid development of technology and social media. Recently RTDM has been one of the most efficient ways of winning the race to the preferred customer behaviour and gain their loyalty. Real-time marketing can be understood in…

It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

Real-time marketing has been around for a long time now. Many brands tried to replicate Oreo’s “Dunk in the Dark” tweet by taking advantage of current events and fads to make their products or services appeal to customers. But like any other marketing strategies and trends, the real-time marketing has also evolved over the years. It has become more client-centric…

SMS advertising is still alive and very effective

SMS advertising is still alive and very effective

Aged over a quarter of a century, SMS advertising is an effective, simple and fast advertising tool intended for two-way communication. Although in Europe and in the USA, it was replaced by MMS messages and push notifications for a while, soon it returned to grace as the basis of SMS campaign. Today’s consumers are extremely attached to their mobile phones….

Big data – what’s all this fuss about?

Big data – what’s all this fuss about?

The concept of Big Data has been more and more noticeably present in everyday dictionary of each digital company during last years. Everyone feels that Big Data is not only a good direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it…