Insights

SMS advertising is still alive and very effective

SMS advertising is still alive and very effective

Aged over a quarter of a century, SMS advertising is an effective, simple and fast advertising tool intended for two-way communication. Although in Europe and in the USA, it was replaced by MMS messages and push notifications for a while, soon it returned to grace as the basis of SMS campaign. Today’s consumers are extremely attached to their mobile phones….

Big data – what’s all this fuss about?

Big data – what’s all this fuss about?

The concept of Big Data has been more and more noticeably present in everyday dictionary of each digital company during last years. Everyone feels that Big Data is not only a good direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it…