Big Data security is a topic still in its infancy. The GDPR was a big step towards Internet security that raised awareness about data breaches and that your data is never truly safe. But there is also a big topic of data sharing, data monetisation, or the privacy in the world wide web. How can companies prevent themselves from data breaches or other unwanted use of their data?…
The value of data is a big topic nowadays. Companies finally begin to understand that gathered and analyzed data can be valuable. But there are still people that are not convinced to this idea. Thanks to a few data monetization examples, presented in this article, you can start treating information as an asset and gain benefits from taking its value to the maximum….
Third-party data is the type of data you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group, run more effective digital campaigns, improve their digital presence, and give their customers exactly what they need….
Nowadays, every company operates on data, but not everyone knows that they can gain something more out of it. Insight gathered thanks to data analysis can become something precious. Different benefits can be achieved thanks to data monetisation, such as increasing your company’s revenues or improving customer experience. But how can it be done?…
TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….
Nowadays, people don’t need to have any important factors to make this kind of decision. One of the main reasons is a simple one – looking for innovation. Focusing on new technologies, making the user experience more personal, or providing customers with special offers is what drives this change, especially when we’re talking about Millennials….
Personalisation has significant benefits, both for retailers and customers. If you don’t provide a personalised experience to your clients yet, it’s high time to change it. Knowing your customers’ needs develops loyalty, increases sales and improves a brand’s reputation. It will definitely pay off, both for company and its customers….
The way of thinking, expectations, and interactions that customers have with providers is constantly changing. It is crucial to understand customers’ needs, find efficient communication and precise targeting, focus on marketing automation, and emphasise interactive content. It’s also important to follow the latest tech trends to be on time. …
For the business to develop and flourish, it is necessary to understand the customers and to improve interaction with them. Customer satisfaction has a direct impact on customers’ behaviour in the future. Listening to their needs will help you identify your business’s strengths and weaknesses and discover areas that require more work and improvement….