Insights

Improving loyalty and experience with customer analytics

Improving loyalty and experience with customer analytics

For the business to develop and flourish, it is necessary to understand the customers and to improve interaction with them. Customer satisfaction has a direct impact on customers’ behaviour in the future. It determines whether they decide to buy at your company or turn to the competition. It is crucial to listen to what they have to say about your services or products. It will help you identify your business’s strengths and weaknesses and discover areas that require more work and improvement….

TASIL partners with Carrefour Oman

TASIL partners with Carrefour Oman

Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms….

Insurance data – the untapped potential

Insurance data – the untapped potential

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real-time or, on the other hand, choosing a path leading to business failure – this is the choice that any company, that focus on insurance data monetization, faces in the era of the digital economy….

It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

Real-time marketing has been around for a long time now. Many brands tried to replicate Oreo’s “Dunk in the Dark” tweet by taking advantage of current events and fads to make their products or services appeal to customers. But like any other marketing strategies and trends, the real-time marketing has also evolved over the years. It has become more client-centric…

SMS advertising is still alive and very effective

SMS advertising is still alive and very effective

Today’s consumers are extremely attached to their mobile phones. They use them every day, always having them within reach and often starting a day by checking their mobile phone notifications. And that is why SMS marketing still makes sense and is highly effective. It allows direct contact with customers, providing them with information about current offers, promotions or discounts. …

Big data – what’s all this fuss about?

Big data – what’s all this fuss about?

The concept of Big Data has been more and more noticeably present during the last years. Everyone feels that Big Data is not only a right direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it have and, last but not least, how to take advantage of it?…