The traditional telco offerings are losing to new digital technologies. That’s why telecoms need to implement new strategies to respond quickly to the industry’s challenges. Read more to learn about the challenges and opportunities that Africa’s telecommunications sector have to face to become a leader in a new digital market….
Personalization makes customers feel understood and improves their digital experience. Chatbots, and more specifically, AI conversational agents, also offer a high-level personalization. Together with our real-time marketing engine, they are the perfect innovation that provides a complete customer data-driven digital experience….
Nowadays, people don’t need to have any important factors to make this kind of decision. One of the main reasons is a simple one – looking for innovation. Focusing on new technologies, making the user experience more personal, or providing customers with special offers is what drives this change, especially when we’re talking about Millennials….
Personalisation has significant benefits, both for retailers and customers. If you don’t provide a personalised experience to your clients yet, it’s high time to change it. Knowing your customers’ needs develops loyalty, increases sales and improves a brand’s reputation. It will definitely pay off, both for company and its customers….
The way of thinking, expectations, and interactions that customers have with providers is constantly changing. It is crucial to understand customers’ needs, find efficient communication and precise targeting, focus on marketing automation, and emphasise interactive content. It’s also important to follow the latest tech trends to be on time. …
For the business to develop and flourish, it is necessary to understand the customers and to improve interaction with them. Customer satisfaction has a direct impact on customers’ behaviour in the future. Listening to their needs will help you identify your business’s strengths and weaknesses and discover areas that require more work and improvement….
An effective marketing strategy in real time translates into increased interest in the brand and its offer. It builds the reach to customers — often at a global level — and acquires new ones. Real-time marketing strengthens the brand’s image, at the same time reducing the distance between the recipient and the brand. …