Personalization is all about making customers feel understood. Improving their digital experience is a key to increase company’s profits. Chatbots, and more specifically AI conversational agents, offer your clients a high-level personalization that can improve their experience. Together with our real-time marketing engine, they are the perfect innovation that offers complete customer data-driven digital experience….
Changing your banking provider wasn’t a big deal until recently. Nowadays, people don’t need to have any important factors to make this kind of decision. One of the main reasons is a simple one – looking for innovation. Focusing on new technologies, making the user experience more personal, or providing customers with special offers is what drives this change, especially when we’re talking about Millennials….
Personalisation has significant benefits, both for retailers and customers. Your customer is going to feel special, treated like your friend. That can lead to spreading the right word about your company amongst friends or to become a repetitive buyer. Finally, your company gains profits and your customer is satisfied – a perfect win-win situation. If you don’t provide a personalised experience to your clients yet, it’s high time to change it. Knowing what your customers want and need develops loyalty, increases sales and improves a brand’s reputation. The effort will definitely pay off….
The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in peoples’ minds and hearts for longer, it is crucial to understand customers and their needs, find ways of efficient communication and precise targeting, focus on marketing automation and put emphasis on interactive content. It’s also important to follow the latest tech trends and simply be on time. Changes in customers’ preferences force an evolution of the world of marketing….
For the business to develop and flourish, it is necessary to understand the customers and to improve interaction with them. Customer satisfaction has a direct impact on customers’ behaviour in the future. It determines whether they decide to buy at your company or turn to the competition. It is crucial to listen to what they have to say about your services or products. It will help you identify your business’s strengths and weaknesses and discover areas that require more work and improvement….
An effective marketing strategy in real time translates into increased interest in the brand and its offer. It builds the reach to customers — often at a global level — and acquires new ones. Real-time marketing strengthens the brand’s image, at the same time reducing the distance between the recipient and the brand. …