Switching banks in the era of Open Banking

Switching banks in the era of Open Banking

One of the main reasons why millennials make the decision to change their banking provider is the availability of innovative online solutions. They want more personalized offers and the feeling that they are important and appreciated as customers. That’s why your customers are interested more and more in open banking. As a financial institution, take advantage of new technologies and…

Why personalize customer experience?

Why personalize customer experience?

Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalized marketing. On the other hand, when consumers encounter irrelevant content that wastes their valuable time and distracts their attention, they become frustrated and the chances that they’ll return are low. A 21st-century shopper often does…

Towards understanding the customer – the latest tech trends in marketing

Towards understanding the customer – the latest tech trends in marketing

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in peoples’ minds and hearts for longer, it is crucial to understand customers and their needs, find ways of efficient communication and precise targeting, focus on marketing automation and put emphasis on interactive content. It’s also important to follow the latest…

Improving loyalty and experience with customer analytics

Improving loyalty and experience with customer analytics

An understood customer is a satisfied customer. A satisfied customer is a pure profit. One thing is certain, customer analytics is one of the main drivers for business development and revenue increase. You may conduct basic analysis in a simple way, drawing conclusions from customer surveys. However, you might also want to get inspired by the percentages from this text…

Is real-time data marketing worth interest & how to do it right?

Is real-time data marketing worth interest & how to do it right?

There are many faces of marketing among which, gaining more and more popularity, there is real-time marketing (RTM). It derives from the huge and rapid development of technology and social media. Recently RTDM has been one of the most efficient ways of winning the race to the preferred customer behaviour and gain their loyalty. Real-time marketing can be understood in…