How to keep privacy in the age of Big Data?

How to keep privacy in the age of Big Data?

Poor management of Big Data is a real privacy risk. But without data analytics, companies have a hard time understanding customers behaviours and making smart decisions. That’s why carefully planned data management strategy is crucial to ensure that data moves around with minimal risk. But how can we make sure to keep the privacy in the age of Big Data?…

AI and Big Data – the cooperation that works

AI and Big Data – the cooperation that works

AI and Big Data relationship is only at its beginning, but it’s already promising. The future forecasts say that AI’s impact on technology will increase dramatically. As for Big Data and its analytics, AI is going to help with generating more useful insights, predicting things before they happen, and simply – saving more time. The interaction between AI and Big Data is still in the early stages, but a few companies have started to discover its potential to achieve meaningful results….

Best data collection methods for improving your customers base

Best data collection methods for improving your customers base

Data collection is a process of gathering and measuring information on variables of interest, in an established systematic fashion that enables to answer queries, stated research questions, test hypotheses, and evaluate outcomes. Depending on the needs, the methods of data collection can vary. The approach for data collection is also different in each case, but it always focuses on keeping integrity, accuracy and reliability. Collecting data in an accurate way can be really beneficial. Actually, now it’s even essential. No matter which area of business you represent, the collected information can be of use to help you understand your customer….

Improving loyalty and experience with customer analytics

Improving loyalty and experience with customer analytics

For the business to develop and flourish, it is necessary to understand the customers and to improve interaction with them. Customer satisfaction has a direct impact on customers’ behaviour in the future. It determines whether they decide to buy at your company or turn to the competition. It is crucial to listen to what they have to say about your services or products. It will help you identify your business’s strengths and weaknesses and discover areas that require more work and improvement….