Mobile content marketing – an essential part of your marketing strategy

Mobile content marketing – an essential part of your marketing strategy

With the increase consumption of digital content via smartphones and mobile devices, marketing strategies need to adjust. Focusing on the mobile-first approach and mobile content marketing can be the first step towards making your campaigns successful. Creating engaging and useful mobile content while taking a mobile-first approach will give you a significant advantage over your competitors….

Data monetization – how to monetize data successfully

Data monetization – how to monetize data successfully

Nowadays, every company operates on data, but not everyone knows that they can gain something more out of it. Insight gathered thanks to data analysis can become something precious. Different benefits can be achieved thanks to data monetisation, such as increasing your company’s revenues or improving customer experience. But how can it be done?…

Improving loyalty and experience with customer analytics

Improving loyalty and experience with customer analytics

For the business to develop and flourish, it is necessary to understand the customers and to improve interaction with them. Customer satisfaction has a direct impact on customers’ behaviour in the future. It determines whether they decide to buy at your company or turn to the competition. It is crucial to listen to what they have to say about your services or products. It will help you identify your business’s strengths and weaknesses and discover areas that require more work and improvement….