How to make sure companies ensure targeted advertising ethics?

ensuring targeted advertising ethics

While personalized marketing is really beneficial, it can also increase a few moral dilemmas. Technology provides marketing opportunities that do not only continue to get better and more popular but also inappropriate and unethical. Read our article to learn how to ensure targeted advertising ethics within your company. …

Mobile content marketing – an essential part of your marketing strategy

Mobile content marketing

With the increase consumption of digital content via smartphones and mobile devices, marketing strategies need to adjust. Focusing on the mobile-first approach and mobile content marketing can make your campaigns successful. Creating engaging and useful mobile content gives a significant advantage over your competitors….

Main benefits of behavioural segmentation in marketing

Behavioural segmentation in marketing benefits

Behavioural segmentation provides the necessary context that allows specifying customers’ behaviour, demands, and motivations. Behavioural segmentation is challenging but definitely worth the reward. Understanding your customers’ needs is the key to personalization, allowing you to perform the best marketing campaign possible….

Hyper-targeting and its importance in marketing

A few benefits of mobile advertising

Hyper-targeting identifies and understands who your target audience is. By leveraging data about your target group and adjusting your budget or campaign size to the specific needs, you can achieve better results. Focusing on various attributes of your audience is an essential factor while talking about hyper-targeting….

What can be better than using third-party data?

Third party data alternative

Third-party data is the type of data you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group, run more effective digital campaigns, improve their digital presence, and give their customers exactly what they need….

Marketing platform in service of a higher cause

Real-time marketing platform in a service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….

Why personalize customer experience?

Personalized experience

Personalisation has significant benefits, both for retailers and customers. If you don’t provide a personalised experience to your clients yet, it’s high time to change it. Knowing your customers’ needs develops loyalty, increases sales and improves a brand’s reputation. It will definitely pay off, both for company and its customers….

Towards understanding the customer – the latest tech trends in marketing

Marketing tech trends

The way of thinking, expectations, and interactions that customers have with providers is constantly changing. It is crucial to understand customers’ needs, find efficient communication and precise targeting, focus on marketing automation, and emphasise interactive content. It’s also important to follow the latest tech trends to be on time. …