Personalization is all about making customers feel understood. Improving their digital experience is a key to increase company’s profits. Chatbots, and more specifically AI conversational agents, offer your clients a high-level personalization that can improve their experience. Together with our real-time marketing engine, they are the perfect innovation that offers complete customer data-driven digital experience….
With the increase consumption of digital content via smartphones and mobile devices, marketing strategies need to adjust. Focusing on the mobile-first approach and mobile content marketing can be the first step towards making your campaigns successful. Creating engaging and useful mobile content while taking a mobile-first approach will give you a significant advantage over your competitors….
Behavioural segmentation provides the necessary context that allows marketers to specify customers’ behaviour, demands, and motivations. Context is what makes your campaign worth its price and is the main difference between traditional and modern marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ is the key to personalization, and that allows you to perform the best marketing campaign possible….
Hyper-targeting begins with identifying and understanding who your target audience is precisely. By leveraging data about your target group and adjusting your budget or campaign size to the specific needs, you can achieve better results. Focusing on particular attributes of your audience, such as age, gender and location; and attributes that may include hobbies, interests, beliefs and sentiments is an essential factor while talking about hyper-targeting….
Third-party data is the type of data that you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group. The third-party data lets you run more effective digital campaigns. With specific knowledge about their customers, they can improve their digital presence, increase sales and give their customers exactly what they need. …
TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….
Personalisation has significant benefits, both for retailers and customers. Your customer is going to feel special, treated like your friend. That can lead to spreading the right word about your company amongst friends or to become a repetitive buyer. Finally, your company gains profits and your customer is satisfied – a perfect win-win situation. If you don’t provide a personalised experience to your clients yet, it’s high time to change it. Knowing what your customers want and need develops loyalty, increases sales and improves a brand’s reputation. The effort will definitely pay off….
The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in peoples’ minds and hearts for longer, it is crucial to understand customers and their needs, find ways of efficient communication and precise targeting, focus on marketing automation and put emphasis on interactive content. It’s also important to follow the latest tech trends and simply be on time. Changes in customers’ preferences force an evolution of the world of marketing….
For the business to develop and flourish, it is necessary to understand the customers and to improve interaction with them. Customer satisfaction has a direct impact on customers’ behaviour in the future. It determines whether they decide to buy at your company or turn to the competition. It is crucial to listen to what they have to say about your services or products. It will help you identify your business’s strengths and weaknesses and discover areas that require more work and improvement….
Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms….