Main benefits of behavioural segmentation in marketing

Main benefits of behavioural segmentation in marketing

The first part of our article introduced you to behavioural segmentation and how to perform it successfully — this time, we want to put our primary focus on the benefits of behavioural segmentation in marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ …

Hyper-targeting and its importance in marketing

Hyper-targeting and its importance in marketing

Personalisation is an essential part of successful marketing. Each customer wants to be treated as an extraordinary one. Feeling “one in a million” can become a significant factor when it comes to connecting to the brand. Consumers want to feel special. They don’t want to know if they are a part of a group with similar tastes and preferences. That’s why personalisation is the key. When you know…

What can be better than using third-party data?

What can be better than using third-party data?

How have a few companies outperformed the competition and achieved substantial income growth? That’s pretty simple – with the potential of data gathering! Their success was achieved primarily by developing a deeper understanding of their consumers and their behaviours. Then, they embedded these customer insights into meaningful changes in the company’s strategy. More companies are using third-party data…

Marketing platform in service of a higher cause

Marketing platform in service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital…

Why personalize customer experience?

Why personalize customer experience?

Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalized marketing. On the other hand, when consumers encounter irrelevant content that wastes their valuable time and distracts their attention, they become frustrated and the chances that they’ll return are low. A 21st-century shopper often does…

Towards understanding the customer – the latest tech trends in marketing

Towards understanding the customer – the latest tech trends in marketing

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in peoples’ minds and hearts for longer, it is crucial to understand customers and their needs, find ways of efficient communication and precise targeting, focus on marketing automation and put emphasis on interactive content. It’s also important to follow the latest…

Improving loyalty and experience with customer analytics

Improving loyalty and experience with customer analytics

An understood customer is a satisfied customer. A satisfied customer is a pure profit. One thing is certain, customer analytics is one of the main drivers for business development and revenue increase. You may conduct basic analysis in a simple way, drawing conclusions from customer surveys. However, you might also want to get inspired by the percentages from this text…

TASIL partners with Carrefour Oman

TASIL partners with Carrefour Oman

Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms….

Is real-time data marketing worth interest & how to do it right?

Is real-time data marketing worth interest & how to do it right?

There are many faces of marketing among which, gaining more and more popularity, there is real-time marketing (RTM). It derives from the huge and rapid development of technology and social media. Recently RTDM has been one of the most efficient ways of winning the race to the preferred customer behaviour and gain their loyalty. Real-time marketing can be understood in…

It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

Real-time marketing has been around for a long time now. Many brands tried to replicate Oreo’s “Dunk in the Dark” tweet by taking advantage of current events and fads to make their products or services appeal to customers. But like any other marketing strategies and trends, the real-time marketing has also evolved over the years. It has become more client-centric…