Main benefits of behavioural segmentation in marketing

Main benefits of behavioural segmentation in marketing

The first part of our article introduced you to behavioural segmentation and how to perform it successfully — this time, we want to put our primary focus on the benefits of behavioural segmentation in marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ …

The importance of behavioural segmentation in marketing

The importance of behavioural segmentation in marketing

95% of customers are searching for more personalization in marketing. Hyper-targeting and perfectly crafted messages lie at the basis of increasing customers’ engagement. But if there’s one thing that could take marketing personalization to a higher level, it’s behavioural segmentation. Behavioural segmentation is a process that groups customers based on their behaviour, such as purchasing habits or…

Hyper-targeting and its importance in marketing

Hyper-targeting and its importance in marketing

Personalisation is an essential part of successful marketing. Each customer wants to be treated as an extraordinary one. Feeling “one in a million” can become a significant factor when it comes to connecting to the brand. Consumers want to feel special. They don’t want to know if they are a part of a group with similar tastes and preferences. That’s why personalisation is the key. When you know…

Big data – what’s all this fuss about?

Big data – what’s all this fuss about?

The concept of Big Data has been more and more noticeably present in everyday dictionary of each digital company during last years. Everyone feels that Big Data is not only a good direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it…