Main benefits of behavioural segmentation in marketing

Main benefits of behavioural segmentation in marketing

Behavioural segmentation provides the necessary context that allows marketers to specify customers’ behaviour, demands, and motivations. Context is what makes your campaign worth its price and is the main difference between traditional and modern marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ is the key to personalization, and that allows you to perform the best marketing campaign possible….

The importance of behavioural segmentation in marketing

The importance of behavioural segmentation in marketing

Behavioural segmentation is a process that groups customers based on their behaviour that allows marketers to understand their target group. Thanks to analyzing customers’ behaviour and aligning them with various needs, marketers can achieve better results. Understanding customers enable running a more successful marketing campaign. Taking the time to use behavioural segmentation and preparing personalized content can satisfy your customers’ needs. To really understand this method and achieve such a goal, the basis of behavioural segmentation should be learned….

Hyper-targeting and its importance in marketing

Hyper-targeting and its importance in marketing

Hyper-targeting begins with identifying and understanding who your target audience is precisely. By leveraging data about your target group and adjusting your budget or campaign size to the specific needs, you can achieve better results. Focusing on particular attributes of your audience, such as age, gender and location; and attributes that may include hobbies, interests, beliefs and sentiments is an essential factor while talking about hyper-targeting….

Big data – what’s all this fuss about?

Big data – what’s all this fuss about?

The concept of Big Data has been more and more noticeably present during the last years. Everyone feels that Big Data is not only a right direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it have and, last but not least, how to take advantage of it?…