Big Data impact on business

Big Data impact on business

Nowadays, the consumption of information is growing massively. This information, known as Big Data, became too large and complex for traditional data processing. With the help of Big Data, companies want to improve their customer service, increase profit, reduce costs, and upgrade existing processes. Big Data impact on business is tremendous. Thanks to analysis and efficient management …

What is your data value? Data monetization examples

What is your data value? Data monetization examples

Can your company value its data? It’s probably precious, but who can tell how much is it worth? The value of data can grow every moment, by gaining more insights about customers, by selling it to the other parties, or by producing more data on your company’s own. Through data monetization, your business can start treating information as an asset and gain benefits from taking its value to …

Big data analytics – a profitable resource for telecom operators

Big data analytics – a profitable resource for telecom operators

Nowadays, the number of people using smartphones, tablets or other electronic devices, is growing rapidly. The amount of data produced with these devices is vast and hard to process. Telecom operators are finding this a challenge, that is very difficult to handle. However, thanks to Big Data Analytics solutions, they can make this an opportunity, a profitable one even. The flow of information…

Marketing platform in service of a higher cause

Marketing platform in service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital…