Big Data impact on business

Big Data impact on business

Big Data impact on business is tremendous. With the help of Big Data, companies want to improve their customer service, increase profit, reduce costs, and upgrade existing processes. Big Data can create new ideas for companies’ growth and expansion. Using real-time analysis, Big Data impact on businesses can be even more lucrative than ever….

What is your data value? Data monetization examples

What is your data value? Data monetization examples

The value of data is a big topic nowadays. Companies finally begin to understand that their data, gathered, analysed and monetised, can be valuable. But there are still people that are not convinced enough to this idea. Thanks to a few data monetization examples presented in this article, we can show you how your business castart treating information as an asset and gain benefits from taking its value to the maximum….

Marketing platform in service of a higher cause

Marketing platform in service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….