How to become a data-driven organization?

data-driven organization

Research shows that companies that understand the value of using data in their strategy are more likely to retain their current customers, acquire new ones and make a more significant profit. But what exactly needs to be done to become a data-driven organization? We’ve gathered a few tips that can help you….

Big Data in the Middle East – a success to follow

Big Data Middle East

Big Data is only useful when meaningful, and the right insights can be extracted from it. Turning data into valuable information is the key to creating new innovative possibilities in business. The Middle East countries were the ones that early adopted Big Data analytics. Read more to find out what lies behind their success. …

How to keep privacy in the age of Big Data?

Keeping data privacy in the age of Big Data

Poor management of Big Data is a real privacy risk. But without data analytics, companies have a hard time understanding customers behaviours and making smart decisions. Carefully planned data management strategy is crucial to ensure that data moves around with minimal risk. But how can we keep privacy in the age of Big Data?…

AI and Big Data – the cooperation that works

AI and Big Data

AI and Big Data relationship is already really promising. AI will help generate more useful insights from Big Data analytics, predict things before they happen, and simply – save more time. The interaction between AI and Big Data is still in the early stages, but discovering its potential helps achieve meaningful results….

Big Data impact on business

Big Data impact on business

Big Data impact on business is tremendous. With the help of Big Data, companies want to improve their customer service, increase profit, reduce costs, and upgrade existing processes. Big Data can create new ideas for companies’ growth and expansion. Using real-time analysis, Big Data impact on businesses can be even more lucrative than ever….

Let’s talk about Big Data security

Big Data Security

Big Data security is a topic still in its infancy. The GDPR was a big step towards Internet security that raised awareness about data breaches and that your data is never truly safe. But there is also a big topic of data sharing, data monetisation, or the privacy in the world wide web. How can companies prevent themselves from data breaches or other unwanted use of their data?…

Insurance data – the untapped potential

Insurance data - the untapped potential

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real-time or, on the other hand, choosing a path leading to business failure – this is the choice that any company, that focus on insurance data monetization, faces in the era of the digital economy….

Big Data – what’s all this fuss about?

Big Data – what’s all this fuss about?

The concept of Big Data has been more and more noticeably present during the last years. Everyone feels that Big Data is not only a right direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it have and, last but not least, how to take advantage of it?…