Insights
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Real-time marketing
Marketing platform in service of a higher cause
TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time algorithms use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital…
Towards understanding the customer – the latest tech trends in marketing
The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in customers’ minds and hearts for longer, it is crucial to understand people and their needs, as well as to find ways of efficient communication. Changes in customers’ preferences force an evolution of the world of marketing. In the era of…
TASIL partners with Carrefour Oman
Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms….
Is real-time marketing worth interest & how to do it right?
There are many faces of marketing among which, gaining more and more popularity, there is real-time marketing (RTM). It derives from the huge and rapid development of technology and social media. Recently RTM has been one of the most efficient ways of winning the race to acquire customers and gain their loyalty. Real-time marketing can be understood in two ways,…
It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco
Real-time marketing has been around for a long time now. Manybrands tried to replicate Oreo’s “Dunk in the Dark”tweet by taking advantage of current events and fads to make their products or servicesappeal to customers. But like any other marketing strategies and trends, thereal-time marketing has also evolved over the years. It has become moreclient-centric and data-driven. Real-time marketing can…