Real-time marketing mostly focuses on sending an automated response to customer behaviour that often results in a personalised offer. If it’s done right, it can capture customers’ attention and increase engagement with the brand. Sometimes it can even serve a higher cause. Real-time marketing, in combination with personalisation, allows a business to deliver every marketing message for an individual customer. For improving your real-time marketing skills, learn new trends, articles from this section may be of help.
Real-time action – SMS alerts campaign in Oman
During the recent cyclone Shaheen crash in Oman, TASIL was used to reach people from dangerous areas with SMS alerts. Read more about this real-time action for the higher cause in our article….
Real-time advertising and how to do it right
In today’s marketing, keeping up with the trends is truly a must. Marketers need to take action in real-time to target the right customers, personalize their experience and optimize the content to fulfil customers’ needs. Read our article to see what are the latest trends in real-time advertising….
Marketing platform in service of a higher cause
TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….
Towards understanding the customer – the latest tech trends in marketing
The way of thinking, expectations, and interactions that customers have with providers is constantly changing. It is crucial to understand customers’ needs, find efficient communication and precise targeting, focus on marketing automation, and emphasise interactive content. It’s also important to follow the latest tech trends to be on time. …
TASIL partners with Carrefour Oman
TASIL is easy to use and provides quick and measurable results, thus quickly winning new clients’ trust. It allows precise targeting of advertising messages due to combining customers location data at a given moment with information about their behaviours and preferences. TASIL can reach the right recipient at the right time….
Is real-time data marketing worth interest & how to do it right?
An effective marketing strategy in real time translates into increased interest in the brand and its offer. It builds the reach to customers — often at a global level — and acquires new ones. Real-time marketing strengthens the brand’s image, at the same time reducing the distance between the recipient and the brand. …
It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco
Cutting-edge innovation of TASIL, ease of its use and its quick and measurable results, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is a competitive advantage over other online marketing platforms….