Marketing platform in service of a higher cause

Marketing platform in service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….

Towards understanding the customer – the latest tech trends in marketing

Towards understanding the customer – the latest tech trends in marketing

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in peoples’ minds and hearts for longer, it is crucial to understand customers and their needs, find ways of efficient communication and precise targeting, focus on marketing automation and put emphasis on interactive content. It’s also important to follow the latest tech trends and simply be on time. Changes in customers’ preferences force an evolution of the world of marketing….

TASIL partners with Carrefour Oman

TASIL partners with Carrefour Oman

Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms….

It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

Real-time marketing has been around for a long time now. Many brands tried to replicate Oreo’s “Dunk in the Dark” tweet by taking advantage of current events and fads to make their products or services appeal to customers. But like any other marketing strategies and trends, the real-time marketing has also evolved over the years. It has become more client-centric…