Insights
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Real-time marketing
Real-time marketing mostly focuses on sending an automated response to customer behaviour that often results in a personalised offer. If it’s done right, it can capture customers’ attention and increase engagement with the brand. Sometimes it can even serve a higher cause. Real-time marketing, in combination with personalisation, allows a business to deliver every marketing message for an individual customer. For improving your real-time marketing skills, learn new trends, articles from this section may be of help.
Marketing platform in service of a higher cause
TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….
Towards understanding the customer – the latest tech trends in marketing
The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in peoples’ minds and hearts for longer, it is crucial to understand customers and their needs, find ways of efficient communication and precise targeting, focus on marketing automation and put emphasis on interactive content. It’s also important to follow the latest tech trends and simply be on time. Changes in customers’ preferences force an evolution of the world of marketing….
TASIL partners with Carrefour Oman
Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms….
Is real-time data marketing worth interest & how to do it right?
An effective marketing strategy in real time translates into increased interest in the brand and its offer. It builds the reach to customers — often at a global level — and acquires new ones. Real-time marketing strengthens the brand’s image, at the same time reducing the distance between the recipient and the brand. …
It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco
Real-time marketing has been around for a long time now. Many brands tried to replicate Oreo’s “Dunk in the Dark” tweet by taking advantage of current events and fads to make their products or services appeal to customers. But like any other marketing strategies and trends, the real-time marketing has also evolved over the years. It has become more client-centric…