Tag: Customer insights
Customer data collection – generate valuable insights into your customers
Data analytics is continuously increasing, and businesses that use it are benefiting by drawing new insights from it, constantly collecting and analysing various customer data. Customer data collection is and will always be a hot topic, but how to ensure you have valuable insights gathered in a privacy-friendly way?…
How to make sure companies ensure targeted advertising ethics?
While personalized marketing is really beneficial, it can also increase a few moral dilemmas. Technology provides marketing opportunities that do not only continue to get better and more popular but also inappropriate and unethical. Read our article to learn how to ensure targeted advertising ethics within your company. …
Big Data in the Middle East – a success to follow
Big Data is only useful when meaningful, and the right insights can be extracted from it. Turning data into valuable information is the key to creating new innovative possibilities in business. The Middle East countries were the ones that early adopted Big Data analytics. Read more to find out what lies behind their success. …
Reducing customer churn with Big Data analytics tools
Collecting large amounts of data and analyzing it allows telecoms to truly understand their customers and deliver services adjusted to their needs. However, loosing acquired customer base is still a big concern. Thanks to Big Data analytics tools, customer churn can be reduced, and competitive advantage can significantly grow. …
AI and Big Data – the cooperation that works
AI and Big Data relationship is already really promising. AI will help generate more useful insights from Big Data analytics, predict things before they happen, and simply – save more time. The interaction between AI and Big Data is still in the early stages, but discovering its potential helps achieve meaningful results….
Best data collection methods for improving your customers base
Data collection is a process of gathering and measuring information on variables of interest that enables to answer queries, stated research questions, test hypotheses, and evaluate outcomes. Depending on the needs, data collection methods can vary, but it should always focus on keeping integrity, accuracy and reliability….
What can be better than using third-party data?
Third-party data is the type of data you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group, run more effective digital campaigns, improve their digital presence, and give their customers exactly what they need….
Big data analytics – a profitable resource for telecom operators
Big Data analytics can be profitable for operators in various fields. Collecting customers’ feedback, gaining more precise insights about customers, improving the quality of services, or increasing customers’ satisfaction – these are one of the most important benefits of using analysis. …