AI and Big Data – the cooperation that works

AI and Big Data – the cooperation that works

AI and Big Data relationship is only at its beginning, but it’s already promising. The future forecasts say that AI’s impact on technology will increase dramatically. As for Big Data and its analytics, AI is going to help with generating more useful insights, predicting things before they happen, and simply – saving more time. The interaction between AI and Big Data is still in the early stages, but a few companies have started to discover its potential to achieve meaningful results….

Best data collection methods for improving your customers base

Best data collection methods for improving your customers base

Data collection is a process of gathering and measuring information on variables of interest, in an established systematic fashion that enables to answer queries, stated research questions, test hypotheses, and evaluate outcomes. Depending on the needs, the methods of data collection can vary. The approach for data collection is also different in each case, but it always focuses on keeping integrity, accuracy and reliability. Collecting data in an accurate way can be really beneficial. Actually, now it’s even essential. No matter which area of business you represent, the collected information can be of use to help you understand your customer….

What can be better than using third-party data?

What can be better than using third-party data?

Third-party data is the type of data that you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group. The third-party data lets you run more effective digital campaigns. With specific knowledge about their customers, they can improve their digital presence, increase sales and give their customers exactly what they need. …