A few benefits of mobile advertising

A few benefits of mobile advertising

Can you think about a day, from the latest months, that you didn’t have a smartphone in your hand? Probably not. And maybe it’s not ideal, but for tailored advertisement, it is more profitable than you may think. A few reports showed that during 2018 United States marketers spent $30.9 billion on mobile advertising alone, which was 63% of their total digital ad spend. These numbers are enormous…

Marketing platform in service of a higher cause

Marketing platform in service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital…

SMS advertising is still alive and very effective

SMS advertising is still alive and very effective

Aged over a quarter of a century, SMS advertising is an effective, simple and fast advertising tool intended for two-way communication. Although in Europe and in the USA, it was replaced by MMS messages and push notifications for a while, soon it returned to grace as the basis of SMS campaign. Today’s consumers are extremely attached to their mobile phones….