Insights

SMS marketing is still very effective (2022 update)

SMS Marketing

SMS will always be an effective way to reach customers with personalized communication and significantly low marketing cost. Our previous article about SMS marketing listed its main advantages and provided tips for developing a successful marketing strategy. But as it was written a few years ago, we wanted to check if it is still a good way to engage your customers. …

Why you should use behavioural segmentation in the telecom sector?

behavioural segmentation telecom

We wrote about the importance of customer segmentation in the telecom industry before. This time we wanted to expand the topic a little more and put our focus on behavioural segmentation. Placing customers’ needs first by using personally addressed communication is crucial to successful marketing in every sector, and the telecom industry is no different. To make sure that the…

Data monetization helps reduce customer churn in the telecom industry

data monetization reduces customer churn

Telecoms are trying to gain competitive advantages by offering more attractive rates and services. However, given the challenging landscape today, it has never been more urgent to understand the driving factors of their customer churn. Read our article to find out how data monetization can help in reducing customer churn in the telecom industry. …

Customer segmentation advantages in the telecom industry

customer segmenation advantages in telecom

Telecom companies need to find new ways to make sure that their business will stand out in this super-competitive market. Therefore, boosting customer experience to make marketing more effective is one of the key segmentation advantages in telecom. Read our article to learn about segmentation techniques and their benefits to the telecom industry. …

How to make sure companies ensure targeted advertising ethics?

ensuring targeted advertising ethics

While personalized marketing is really beneficial, it can also increase a few moral dilemmas. Technology provides marketing opportunities that do not only continue to get better and more popular but also inappropriate and unethical. Read our article to learn how to ensure targeted advertising ethics within your company. …

Telecoms in Africa – the challenges and opportunities

The importance of telecom in Africa

The traditional telco offerings are losing to new digital technologies. That’s why telecoms need to implement new strategies to respond quickly to the industry’s challenges. Read more to learn about the challenges and opportunities that Africa’s telecommunications sector have to face to become a leader in a new digital market….