Insights

Main benefits of behavioural segmentation in marketing

Main benefits of behavioural segmentation in marketing

The first part of our article introduced you to behavioural segmentation and how to perform it successfully — this time, we want to put our primary focus on the benefits of behavioural segmentation in marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ …

The importance of behavioural segmentation in marketing

The importance of behavioural segmentation in marketing

95% of customers are searching for more personalization in marketing. Hyper-targeting and perfectly crafted messages lie at the basis of increasing customers’ engagement. But if there’s one thing that could take marketing personalization to a higher level, it’s behavioural segmentation. Behavioural segmentation is a process that groups customers based on their behaviour, such as purchasing habits or…

Best data collection methods for improving your customers base

Best data collection methods for improving your customers base

Data is one of today’s most valuable resources in business. Collecting information about customers allows companies to understand their interests and needs better. There are a variety of methods for collecting data, and it’s hard to choose the best one. That’s why we are taking the time to introduce you to this topic! Get to know the best data collection methods and decide which one…

Is the human face of Big Data going to save our planet?

Is the human face of Big Data going to save our planet?

There is an ongoing discussion about Big Data since the moment this word appeared in our dictionaries. Not all people understand the importance of this matter, and, in such, are terrified because of it. They are focused on privacy and security issues, as most of them think about Big Data as the way for government or corporations to install stuff on our computers and spy on us. Is there a way to…

Hyper-targeting and its importance in marketing

Hyper-targeting and its importance in marketing

Personalisation is an essential part of successful marketing. Each customer wants to be treated as an extraordinary one. Feeling “one in a million” can become a significant factor when it comes to connecting to the brand. Consumers want to feel special. They don’t want to know if they are a part of a group with similar tastes and preferences. That’s why personalisation is the key. When you know…

A few benefits of mobile advertising

A few benefits of mobile advertising

Can you think about a day, from the latest months, that you didn’t have a smartphone in your hand? Probably not. And maybe it’s not ideal, but for tailored advertisement, it is more profitable than you may think. A few reports showed that during 2018 United States marketers spent $30.9 billion on mobile advertising alone, which was 63% of their total digital ad spend. These numbers are enormous…

Let’s talk about Big Data security

Let’s talk about Big Data security

Big Data is a big topic nowadays, not only for the major companies (because they knew for a while that it would be an essential matter) but also for the smaller ones. Gathering, processing and sharing large amounts of data is inevitable these days. But the issue of data breaches and the security is still in its infancy. The GDPR was just the beginning of changes in this topic. What can be done to…

What is your data value? Data monetization examples

What is your data value? Data monetization examples

Can your company value its data? It’s probably precious, but who can tell how much is it worth? The value of data can grow every moment, by gaining more insights about customers, by selling it to the other parties, or by producing more data on your company’s own. Through data monetization, your business can start treating information as an asset and gain benefits from taking its value to …

What can be better than using third-party data?

What can be better than using third-party data?

How have a few companies outperformed the competition and achieved substantial income growth? That’s pretty simple – with the potential of data gathering! Their success was achieved primarily by developing a deeper understanding of their consumers and their behaviours. Then, they embedded these customer insights into meaningful changes in the company’s strategy. More companies are using third-party data…

Data monetization – how to monetize data successfully

Data monetization – how to monetize data successfully

In today’s world, every company operates on data. And every company wants its revenue to get bigger. But not every company know that data monetization can be both beneficial and successful. Each data has its value, but insights gathered from this data can be even more valuable. Therefore, companies are trying to use each tool possible to grow their revenues. Data monetization can be achieved…