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The big impact of Big Data on the telecom industry
Big Data in telecom companies can be truly substantial in increasing effectiveness by optimizing the network, enhancing customer experience, and improving security. Read our article to learn more about this topic….
Data monetization helps reduce customer churn in the telecom industry
Telecoms are trying to gain competitive advantages by offering more attractive rates and services. However, given the challenging landscape today, it has never been more urgent to understand the driving factors of their customer churn. Read our article to find out how data monetization can help in reducing customer churn in the telecom industry. …
Customer segmentation advantages in the telecom industry
Telecom companies need to find new ways to make sure that their business will stand out in this super-competitive market. Therefore, boosting customer experience to make marketing more effective is one of the key segmentation advantages in telecom. Read our article to learn about segmentation techniques and their benefits to the telecom industry. …
How to make sure companies ensure targeted advertising ethics?
While personalized marketing is really beneficial, it can also increase a few moral dilemmas. Technology provides marketing opportunities that do not only continue to get better and more popular but also inappropriate and unethical. Read our article to learn how to ensure targeted advertising ethics within your company. …
Real-time advertising and how to do it right
In today’s marketing, keeping up with the trends is truly a must. Marketers need to take action in real-time to target the right customers, personalize their experience and optimize the content to fulfil customers’ needs. Read our article to see what are the latest trends in real-time advertising….
Telecoms in Africa – the challenges and opportunities
The traditional telco offerings are losing to new digital technologies. That’s why telecoms need to implement new strategies to respond quickly to the industry’s challenges. Read more to learn about the challenges and opportunities that Africa’s telecommunications sector have to face to become a leader in a new digital market….
Big Data in the Middle East – a success to follow
Big Data is only useful when meaningful, and the right insights can be extracted from it. Turning data into valuable information is the key to creating new innovative possibilities in business. The Middle East countries were the ones that early adopted Big Data analytics. Read more to find out what lies behind their success. …
Reducing customer churn with Big Data analytics tools
Collecting large amounts of data and analyzing it allows telecoms to truly understand their customers and deliver services adjusted to their needs. However, loosing acquired customer base is still a big concern. Thanks to Big Data analytics tools, customer churn can be reduced, and competitive advantage can significantly grow. …
Bulk SMS advertising is gone – it’s time for hyper-targeting!
Successful mobile marketing means identifying your audience and delivering personalized content. That’s why bulk SMS advertising, offering to send mass communication, should be forgotten. Hyper-targeting offers precise targeting consumer profiles in various media channels. And targeted marketing is the future of mobile advertising….
How to keep privacy in the age of Big Data?
Poor management of Big Data is a real privacy risk. But without data analytics, companies have a hard time understanding customers behaviours and making smart decisions. Carefully planned data management strategy is crucial to ensure that data moves around with minimal risk. But how can we keep privacy in the age of Big Data?…