Insights

AI and Big Data – the cooperation that works

AI and Big Data – the cooperation that works

Companies that use Big Data are often in control of the insights they receive. Most companies use less than 20% of their data, leaving the remaining 80% to be left outside for future leverage. Fortunately, there is a new possibility to be uncovered that makes processing of all gathered data possible. The interaction between AI and Big Data is still in the early stages, but a few companies have…

Big Data impact on business

Big Data impact on business

Nowadays, the consumption of information is growing massively. This information, known as Big Data, became too large and complex for traditional data processing. With the help of Big Data, companies want to improve their customer service, increase profit, reduce costs, and upgrade existing processes. Big Data impact on business is tremendous. Thanks to analysis and efficient management …

Mobile content marketing – an essential part of your marketing strategy

Mobile content marketing – an essential part of your marketing strategy

Nowadays, people consume most of the digital content with mobiles and smartphone devices. Therefore, while thinking about your content marketing strategy, you should put the old desktop-based approach aside and focus on making your campaigns mobile-first. Using the power of mobile content marketing can be the first step in creating a truly beneficial marketing strategy. There is no possibility…

Main benefits of behavioural segmentation in marketing

Main benefits of behavioural segmentation in marketing

The first part of our article introduced you to behavioural segmentation and how to perform it successfully — this time, we want to put our primary focus on the benefits of behavioural segmentation in marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ …

The importance of behavioural segmentation in marketing

The importance of behavioural segmentation in marketing

95% of customers are searching for more personalization in marketing. Hyper-targeting and perfectly crafted messages lie at the basis of increasing customers’ engagement. But if there’s one thing that could take marketing personalization to a higher level, it’s behavioural segmentation. Behavioural segmentation is a process that groups customers based on their behaviour, such as purchasing habits or…

Best data collection methods for improving your customers base

Best data collection methods for improving your customers base

Data is one of today’s most valuable resources in business. Collecting information about customers allows companies to understand their interests and needs better. There are a variety of methods for collecting data, and it’s hard to choose the best one. That’s why we are taking the time to introduce you to this topic! Get to know the best data collection methods and decide which one…

Is the human face of Big Data going to save our planet?

Is the human face of Big Data going to save our planet?

There is an ongoing discussion about Big Data since the moment this word appeared in our dictionaries. Not all people understand the importance of this matter, and, in such, are terrified because of it. They are focused on privacy and security issues, as most of them think about Big Data as the way for government or corporations to install stuff on our computers and spy on us. Is there a way to…

Hyper-targeting and its importance in marketing

Hyper-targeting and its importance in marketing

Personalisation is an essential part of successful marketing. Each customer wants to be treated as an extraordinary one. Feeling “one in a million” can become a significant factor when it comes to connecting to the brand. Consumers want to feel special. They don’t want to know if they are a part of a group with similar tastes and preferences. That’s why personalisation is the key. When you know…

A few benefits of mobile advertising

A few benefits of mobile advertising

Can you think about a day, from the latest months, that you didn’t have a smartphone in your hand? Probably not. And maybe it’s not ideal, but for tailored advertisement, it is more profitable than you may think. A few reports showed that during 2018 United States marketers spent $30.9 billion on mobile advertising alone, which was 63% of their total digital ad spend. These numbers are enormous…

Let’s talk about Big Data security

Let’s talk about Big Data security

Big Data is a big topic nowadays, not only for the major companies (because they knew for a while that it would be an essential matter) but also for the smaller ones. Gathering, processing and sharing large amounts of data is inevitable these days. But the issue of data breaches and the security is still in its infancy. The GDPR was just the beginning of changes in this topic. What can be done to…