Insights
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How to keep privacy in the age of Big Data?
Poor management of Big Data is a real privacy risk. But without data analytics, companies have a hard time understanding customers behaviours and making smart decisions. That’s why carefully planned data management strategy is crucial to ensure that data moves around with minimal risk. But how can we make sure to keep the privacy in the age of Big Data?…
Real-time marketing powered by AI conversational agent that acts
Personalization is all about making customers feel understood. Improving their digital experience is a key to increase company’s profits. Chatbots, and more specifically AI conversational agents, offer your clients a high-level personalization that can improve their experience. Together with our real-time marketing engine, they are the perfect innovation that offers complete customer data-driven digital experience….
AI and Big Data – the cooperation that works
AI and Big Data relationship is only at its beginning, but it’s already promising. The future forecasts say that AI’s impact on technology will increase dramatically. As for Big Data and its analytics, AI is going to help with generating more useful insights, predicting things before they happen, and simply – saving more time. The interaction between AI and Big Data is still in the early stages, but a few companies have started to discover its potential to achieve meaningful results….
Big Data impact on business
Big Data impact on business is tremendous. With the help of Big Data, companies want to improve their customer service, increase profit, reduce costs, and upgrade existing processes. Big Data can create new ideas for companies’ growth and expansion. Using real-time analysis, Big Data impact on businesses can be even more lucrative than ever….
Mobile content marketing – an essential part of your marketing strategy
With the increase consumption of digital content via smartphones and mobile devices, marketing strategies need to adjust. Focusing on the mobile-first approach and mobile content marketing can be the first step towards making your campaigns successful. Creating engaging and useful mobile content while taking a mobile-first approach will give you a significant advantage over your competitors….
Main benefits of behavioural segmentation in marketing
Behavioural segmentation provides the necessary context that allows marketers to specify customers’ behaviour, demands, and motivations. Context is what makes your campaign worth its price and is the main difference between traditional and modern marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ is the key to personalization, and that allows you to perform the best marketing campaign possible….
The importance of behavioural segmentation in marketing
Behavioural segmentation is a process that groups customers based on their behaviour that allows marketers to understand their target group. Thanks to analyzing customers’ behaviour and aligning them with various needs, marketers can achieve better results. Understanding customers enable running a more successful marketing campaign. Taking the time to use behavioural segmentation and preparing personalized content can satisfy your customers’ needs. To really understand this method and achieve such a goal, the basis of behavioural segmentation should be learned….
Best data collection methods for improving your customers base
Data collection is a process of gathering and measuring information on variables of interest, in an established systematic fashion that enables to answer queries, stated research questions, test hypotheses, and evaluate outcomes. Depending on the needs, the methods of data collection can vary. The approach for data collection is also different in each case, but it always focuses on keeping integrity, accuracy and reliability. Collecting data in an accurate way can be really beneficial. Actually, now it’s even essential. No matter which area of business you represent, the collected information can be of use to help you understand your customer….
Is the human face of Big Data going to save our planet?
Green data is a term, used for the tendency of “going green” by companies that are using Big Data daily. Climate change is now one of the greatest challenges, and big environmental data is helping us to understand it all. The application of Big Data to stop global warming is what is known as green data. Our environment and ongoing discussion on what we can do to save our planet is a crucial matter, so we need to think of ways how we can help….
Hyper-targeting and its importance in marketing
Hyper-targeting begins with identifying and understanding who your target audience is precisely. By leveraging data about your target group and adjusting your budget or campaign size to the specific needs, you can achieve better results. Focusing on particular attributes of your audience, such as age, gender and location; and attributes that may include hobbies, interests, beliefs and sentiments is an essential factor while talking about hyper-targeting….