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SMS marketing is still very effective (2022 update)
SMS will always be an effective way to reach customers with personalized communication and significantly low marketing cost. Our previous article about SMS marketing listed its main advantages and provided tips for developing a successful marketing strategy. But as it was written a few years ago, we wanted to check if it is still a good way to engage your customers. …
How using Big Data in marketing increases your company’s revenue?
Nowadays, consumers can be reached at all times To marketers, all the information about customers’ activities presents a fantastic opportunity to adjust marketing strategies. Using Big Data analytics in marketing can help maximize marketing output. …
Why you should use behavioural segmentation in the telecom sector?
We wrote about the importance of customer segmentation in the telecom industry before. This time we wanted to expand the topic a little more and put our focus on behavioural segmentation. Placing customers’ needs first by using personally addressed communication is crucial to successful marketing in every sector, and the telecom industry is no different. To make sure that the…
Real-time action – SMS alerts campaign in Oman
During the recent cyclone Shaheen crash in Oman, TASIL was used to reach people from dangerous areas with SMS alerts. Read more about this real-time action for the higher cause in our article….
The big impact of Big Data on the telecom industry
Big Data in telecom companies can be truly substantial in increasing effectiveness by optimizing the network, enhancing customer experience, and improving security. Read our article to learn more about this topic….
Data monetization helps reduce customer churn in the telecom industry
Telecoms are trying to gain competitive advantages by offering more attractive rates and services. However, given the challenging landscape today, it has never been more urgent to understand the driving factors of their customer churn. Read our article to find out how data monetization can help in reducing customer churn in the telecom industry. …
Customer segmentation advantages in the telecom industry
Telecom companies need to find new ways to make sure that their business will stand out in this super-competitive market. Therefore, boosting customer experience to make marketing more effective is one of the key segmentation advantages in telecom. Read our article to learn about segmentation techniques and their benefits to the telecom industry. …
How to make sure companies ensure targeted advertising ethics?
While personalized marketing is really beneficial, it can also increase a few moral dilemmas. Technology provides marketing opportunities that do not only continue to get better and more popular but also inappropriate and unethical. Read our article to learn how to ensure targeted advertising ethics within your company. …
Real-time advertising and how to do it right
In today’s marketing, keeping up with the trends is truly a must. Marketers need to take action in real-time to target the right customers, personalize their experience and optimize the content to fulfil customers’ needs. Read our article to see what are the latest trends in real-time advertising….
Telecoms in Africa – the challenges and opportunities
The traditional telco offerings are losing to new digital technologies. That’s why telecoms need to implement new strategies to respond quickly to the industry’s challenges. Read more to learn about the challenges and opportunities that Africa’s telecommunications sector have to face to become a leader in a new digital market….