Insights
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Personalization
Today’s customers need personalised messages and brands that focus on tailored content and offers to see the results. Knowing what your customers need is a competitive advantage and it can decide on the customer’s choice of your services over others. By using behavioural segmentation for personalization you can also develops customer loyalty, increases sales and improves a brand’s reputation, which finally also increase revenue. If you want to learn how personalisation can influence your marketing strategy, read some of the articles below.
Real-time marketing powered by AI conversational agent that acts
Personalization is all about making customers feel understood. Improving their digital experience is a key to increase company’s profits. Chatbots, and more specifically AI conversational agents, offer your clients a high-level personalization that can improve their experience. Together with our real-time marketing engine, they are the perfect innovation that offers complete customer data-driven digital experience….
Main benefits of behavioural segmentation in marketing
Behavioural segmentation provides the necessary context that allows marketers to specify customers’ behaviour, demands, and motivations. Context is what makes your campaign worth its price and is the main difference between traditional and modern marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ is the key to personalization, and that allows you to perform the best marketing campaign possible….
The importance of behavioural segmentation in marketing
Behavioural segmentation is a process that groups customers based on their behaviour that allows marketers to understand their target group. Thanks to analyzing customers’ behaviour and aligning them with various needs, marketers can achieve better results. Understanding customers enable running a more successful marketing campaign. Taking the time to use behavioural segmentation and preparing personalized content can satisfy your customers’ needs. To really understand this method and achieve such a goal, the basis of behavioural segmentation should be learned….
Hyper-targeting and its importance in marketing
Hyper-targeting begins with identifying and understanding who your target audience is precisely. By leveraging data about your target group and adjusting your budget or campaign size to the specific needs, you can achieve better results. Focusing on particular attributes of your audience, such as age, gender and location; and attributes that may include hobbies, interests, beliefs and sentiments is an essential factor while talking about hyper-targeting….
What can be better than using third-party data?
Third-party data is the type of data that you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group. The third-party data lets you run more effective digital campaigns. With specific knowledge about their customers, they can improve their digital presence, increase sales and give their customers exactly what they need. …
Switching banks in the era of Open Banking
Changing your banking provider wasn’t a big deal until recently. Nowadays, people don’t need to have any important factors to make this kind of decision. One of the main reasons is a simple one – looking for innovation. Focusing on new technologies, making the user experience more personal, or providing customers with special offers is what drives this change, especially when we’re talking about Millennials….
Why personalize customer experience?
Personalisation has significant benefits, both for retailers and customers. Your customer is going to feel special, treated like your friend. That can lead to spreading the right word about your company amongst friends or to become a repetitive buyer. Finally, your company gains profits and your customer is satisfied – a perfect win-win situation. If you don’t provide a personalised experience to your clients yet, it’s high time to change it. Knowing what your customers want and need develops loyalty, increases sales and improves a brand’s reputation. The effort will definitely pay off….