Insights
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Personalization
Today’s customers need personalised messages and brands that focus on tailored content and offers to see the results. Knowing what your customers need is a competitive advantage and it can decide on the customer’s choice of your services over others. By using behavioural segmentation for personalization you can also develops customer loyalty, increases sales and improves a brand’s reputation, which finally also increase revenue. If you want to learn how personalisation can influence your marketing strategy, read some of the articles below.
Customer segmentation advantages in the telecom industry
Telecom companies need to find new ways to make sure that their business will stand out in this super-competitive market. Therefore, boosting customer experience to make marketing more effective is one of the key segmentation advantages in telecom. Read our article to learn about segmentation techniques and their benefits to the telecom industry. …
Real-time advertising and how to do it right
In today’s marketing, keeping up with the trends is truly a must. Marketers need to take action in real-time to target the right customers, personalize their experience and optimize the content to fulfil customers’ needs. Read our article to see what are the latest trends in real-time advertising….
Real-time marketing powered by AI conversational agent that acts
Personalization makes customers feel understood and improves their digital experience. Chatbots, and more specifically, AI conversational agents, also offer a high-level personalization. Together with our real-time marketing engine, they are the perfect innovation that provides a complete customer data-driven digital experience….
Main benefits of behavioural segmentation in marketing
Behavioural segmentation provides the necessary context that allows specifying customers’ behaviour, demands, and motivations. Behavioural segmentation is challenging but definitely worth the reward. Understanding your customers’ needs is the key to personalization, allowing you to perform the best marketing campaign possible….
The importance of behavioural segmentation in marketing
Behavioural segmentation is the process that groups customers based on their behaviour. It allows marketers to understand their target group better. Analyzing their behaviour and aligning them with various needs, provide better results. Taking the time to understand and use behavioural segmentation can satisfy your customers’ needs….
Hyper-targeting and its importance in marketing
Hyper-targeting identifies and understands who your target audience is. By leveraging data about your target group and adjusting your budget or campaign size to the specific needs, you can achieve better results. Focusing on various attributes of your audience is an essential factor while talking about hyper-targeting….
What can be better than using third-party data?
Third-party data is the type of data you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group, run more effective digital campaigns, improve their digital presence, and give their customers exactly what they need….
Switching banks in the era of Open Banking
Nowadays, people don’t need to have any important factors to make this kind of decision. One of the main reasons is a simple one – looking for innovation. Focusing on new technologies, making the user experience more personal, or providing customers with special offers is what drives this change, especially when we’re talking about Millennials….
Why personalize customer experience?
Personalisation has significant benefits, both for retailers and customers. If you don’t provide a personalised experience to your clients yet, it’s high time to change it. Knowing your customers’ needs develops loyalty, increases sales and improves a brand’s reputation. It will definitely pay off, both for company and its customers….