Main benefits of behavioural segmentation in marketing

Main benefits of behavioural segmentation in marketing

The first part of our article introduced you to behavioural segmentation and how to perform it successfully — this time, we want to put our primary focus on the benefits of behavioural segmentation in marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ …

The importance of behavioural segmentation in marketing

The importance of behavioural segmentation in marketing

95% of customers are searching for more personalization in marketing. Hyper-targeting and perfectly crafted messages lie at the basis of increasing customers’ engagement. But if there’s one thing that could take marketing personalization to a higher level, it’s behavioural segmentation. Behavioural segmentation is a process that groups customers based on their behaviour, such as purchasing habits or…

Hyper-targeting and its importance in marketing

Hyper-targeting and its importance in marketing

Personalisation is an essential part of successful marketing. Each customer wants to be treated as an extraordinary one. Feeling “one in a million” can become a significant factor when it comes to connecting to the brand. Consumers want to feel special. They don’t want to know if they are a part of a group with similar tastes and preferences. That’s why personalisation is the key. When you know…

What can be better than using third-party data?

What can be better than using third-party data?

How have a few companies outperformed the competition and achieved substantial income growth? That’s pretty simple – with the potential of data gathering! Their success was achieved primarily by developing a deeper understanding of their consumers and their behaviours. Then, they embedded these customer insights into meaningful changes in the company’s strategy. More companies are using third-party data…

Switching banks in the era of Open Banking

Switching banks in the era of Open Banking

One of the main reasons why millennials make the decision to change their banking provider is the availability of innovative online solutions. They want more personalized offers and the feeling that they are important and appreciated as customers. That’s why your customers are interested more and more in open banking. As a financial institution, take advantage of new technologies and…

Why personalize customer experience?

Why personalize customer experience?

Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalized marketing. On the other hand, when consumers encounter irrelevant content that wastes their valuable time and distracts their attention, they become frustrated and the chances that they’ll return are low. A 21st-century shopper often does…