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WHAT CAN BE BETTER THAN USING THIRD-PARTY DATA?

How have a few companies outperformed the competition and achieved substantial income growth? That’s pretty simple – with the potential of data gathering! Their success was achieved primarily by developing a deeper understanding of their consumers and their behaviours. Then, they embedded these insights into meaningful changes in the company’s strategy. Third-party data is the type of data that you buy from outside sources. The sellers are not the original collectors of that data; they are data…

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DATA MONETIZATION – A PART OF A SUCCESSFUL BUSINESS STRATEGY

In today’s world, every company operates on data. And every company wants its revenue to get bigger. But not every company know that data monetization can be both beneficial and successful. Each data has its value, but insights gathered from this data can be even more valuable. Therefore, companies are trying to use each tool possible to grow their revenues. Data monetization can be achieved both ways. First, by focusing on internal data to improve a company’s productivity and operations. A few…

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BIG DATA ANALYTICS – A PROFITABLE RESOURCE FOR TELECOM OPERATORS

Nowadays, the number of people using smartphones, tablets or other electronic devices, is growing rapidly. The amount of data produced with these devices is vast and hard to process. Telecom operators are finding this a challenge, that is very difficult to handle. However, thanks to Big Data Analytics solutions, they can make this an opportunity, a profitable one even. The flow of information is as important as the flow of goods. The total mobile data traffic has grown 4,000 times over the past 10…

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MARKETING PLATFORM IN SERVICE OF A HIGHER CAUSE

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time algorithms use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital era, every piece of information about the client is worth its weight in gold. One can imagine how valuable the resources belonging to telecommunications, banking, or…

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DIGITAL INNOVATION DRIVES CUSTOMERS TO SWITCH BANKS

One of the main reasons why millennials make the decision to change their banking provider is the availability of innovative online solutions. They want more personalized offers and the feeling that they are important and appreciated as customers. As a financial institution, take advantage of new technologies and knowledge about your customers’ needs and preferences. Focus on accurate, real-time, Big Data-driven communication with the young generation – this is what they expect. Until recently…

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WHY PERSONALIZE CUSTOMER EXPERIENCE

Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalization. On the other hand, when consumers encounter irrelevant content that wastes their valuable time and distracts their attention, they become frustrated and the chances that they’ll return are low. A 21st-century shopper often does not even leave his or her apartment, a car or another means of transport. With access to the…

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TOWARDS UNDERSTANDING THE CUSTOMER – THE LATEST TECH TRENDS IN MARKETING

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in customers’ minds and hearts for longer, it is crucial to understand people and their needs, as well as to find ways of efficient communication. Changes in customers’ preferences force an evolution of the world of marketing. In the era of modern social media, rapid technology development, automated advertising mechanisms and audience analysis, marketing needs to…

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IMPROVING CUSTOMER EXPERIENCE AND LOYALTY THROUGH ANALYTICS

An understood customer is a satisfied customer. A satisfied customer
is a pure profit. One thing is certain, customer analytics is one of the main drivers for business development and revenue increase. You may conduct basic analysis in a simple way, drawing conclusions from customer surveys. However, you might also want to get inspired by the percentages from this text and bet on some more advanced…

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TASIL PARTNERS WITH CARREFOUR OMAN

Cutting-edge innovation of TASIL, ease of its use and quick and measurable results it delivers, make it quickly winning the trust of new clients. The ability to send marketing messages via SMS to a precisely-selected group of recipients, in real time, taking into account their current location, is an unquestionable competitive advantage of our solution over other online marketing platforms. Only TASIL allows precise targeting of advertising messages due to combining customers location data at a…

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INSURANCE DATA – THE UNTAPPED POTENTIAL

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real time or, on the other hand, choosing a path leading to business failure – this is the choice that any insurance company faces in the era of digital economy. Digitization is the engine of change, revising everything from consumers’ behaviour and expectations to business models. By changing the rules of market competition, it imposes…

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