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A FEW BENEFITS OF MOBILE ADVERTISING

Can you think about a day, from the latest months, that you didn’t have a smartphone in your hand? Probably not. And maybe it’s not ideal, but for advertisement, it is more profitable than you may think. A few reports showed that during 2018 United States marketers spent $30.9 billion on mobile advertising alone, which was 63% of their total digital ad spend. These numbers are enormous because of the rapid growth of mobile device usage. But there are also other benefits of mobile advertising. …

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LET’S TALK ABOUT BIG DATA SECURITY

Big Data is a big topic nowadays, not only for the major companies (because they knew for a while that it would be an essential matter) but also for the smaller ones. Gathering and sharing large amounts of data is inevitable these days. But the issue of data security is still in its infancy. What can be done to make sure that our data is going to be safe? With major data breaches from latest years many experts are searching for a way to solve the Big Data security issues that led to these events….

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HOW MUCH CAN YOUR DATA BE WORTH? EXAMPLES OF DATA MONETIZATION

Can your company value its data? It’s probably precious, but who can tell how much is it worth? The value of data can grow every moment, by gaining more insights about customers, by selling it to the other parties, or by producing more data on your company’s own. Through data monetization, your business can start treating information as an asset and gain benefits from taking its value to the maximum. But if you don’t believe us, here are a few real-life data monetization examples of how companies…

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WHAT CAN BE BETTER THAN USING THIRD-PARTY DATA?

How have a few companies outperformed the competition and achieved substantial income growth? That’s pretty simple – with the potential of data gathering! Their success was achieved primarily by developing a deeper understanding of their consumers and their behaviours. Then, they embedded these insights into meaningful changes in the company’s strategy. Third-party data is the type of data that you buy from outside sources. The sellers are not the original collectors of that data; they are data…

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DATA MONETIZATION – A PART OF A SUCCESSFUL BUSINESS STRATEGY

In today’s world, every company operates on data. And every company wants its revenue to get bigger. But not every company know that data monetization can be both beneficial and successful. Each data has its value, but insights gathered from this data can be even more valuable. Therefore, companies are trying to use each tool possible to grow their revenues. Data monetization can be achieved both ways. First, by focusing on internal data to improve a company’s productivity and operations. A few…

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BIG DATA ANALYTICS – A PROFITABLE RESOURCE FOR TELECOM OPERATORS

Nowadays, the number of people using smartphones, tablets or other electronic devices, is growing rapidly. The amount of data produced with these devices is vast and hard to process. Telecom operators are finding this a challenge, that is very difficult to handle. However, thanks to Big Data Analytics solutions, they can make this an opportunity, a profitable one even. The flow of information is as important as the flow of goods. The total mobile data traffic has grown 4,000 times over the past 10…

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MARKETING PLATFORM IN SERVICE OF A HIGHER CAUSE

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time algorithms use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital era, every piece of information about the client is worth its weight in gold. One can imagine how valuable the resources belonging to telecommunications, banking, or…

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DIGITAL INNOVATION DRIVES CUSTOMERS TO SWITCH BANKS

One of the main reasons why millennials make the decision to change their banking provider is the availability of innovative online solutions. They want more personalized offers and the feeling that they are important and appreciated as customers. As a financial institution, take advantage of new technologies and knowledge about your customers’ needs and preferences. Focus on accurate, real-time, Big Data-driven communication with the young generation – this is what they expect. Until recently…

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WHY PERSONALIZE CUSTOMER EXPERIENCE

Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalization. On the other hand, when consumers encounter irrelevant content that wastes their valuable time and distracts their attention, they become frustrated and the chances that they’ll return are low. A 21st-century shopper often does not even leave his or her apartment, a car or another means of transport. With access to the…

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TOWARDS UNDERSTANDING THE CUSTOMER – THE LATEST TECH TRENDS IN MARKETING

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in customers’ minds and hearts for longer, it is crucial to understand people and their needs, as well as to find ways of efficient communication. Changes in customers’ preferences force an evolution of the world of marketing. In the era of modern social media, rapid technology development, automated advertising mechanisms and audience analysis, marketing needs to…

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