Insights
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How to become a data-driven organization?
Research shows that companies that understand the value of using data in their strategy are more likely to retain their current customers, acquire new ones and make a more significant profit. But what exactly needs to be done to become a data-driven organization? We’ve gathered a few tips that can help you….
Customer data collection – generate valuable insights into your customers
Data analytics is continuously increasing, and businesses that use it are benefiting by drawing new insights from it, constantly collecting and analysing various customer data. Customer data collection is and will always be a hot topic, but how to ensure you have valuable insights gathered in a privacy-friendly way?…
SMS marketing is still very effective (2022 update)
SMS will always be an effective way to reach customers with personalized communication and significantly low marketing cost. Our previous article about SMS marketing listed its main advantages and provided tips for developing a successful marketing strategy. But as it was written a few years ago, we wanted to check if it is still a good way to engage your customers. …
How using Big Data in marketing increases your company’s revenue?
Nowadays, consumers can be reached at all times To marketers, all the information about customers’ activities presents a fantastic opportunity to adjust marketing strategies. Using Big Data analytics in marketing can help maximize marketing output. …
Why you should use behavioural segmentation in the telecom sector?
It’s time to put our focus on behavioural segmentation. Placing customers’ needs first by using personally addressed communication is crucial to successful marketing in every sector, and the telecom industry is no different….
Real-time action – SMS alerts campaign in Oman
During the recent cyclone Shaheen crash in Oman, TASIL was used to reach people from dangerous areas with SMS alerts. Read more about this real-time action for the higher cause in our article….
The big impact of Big Data on the telecom industry
Big Data in telecom companies can be truly substantial in increasing effectiveness by optimizing the network, enhancing customer experience, and improving security. Read our article to learn more about this topic….
Data monetization helps reduce customer churn in the telecom industry
Telecoms are trying to gain competitive advantages by offering more attractive rates and services. However, given the challenging landscape today, it has never been more urgent to understand the driving factors of their customer churn. Read our article to find out how data monetization can help in reducing customer churn in the telecom industry. …
Customer segmentation advantages in the telecom industry
Telecom companies need to find new ways to make sure that their business will stand out in this super-competitive market. Therefore, boosting customer experience to make marketing more effective is one of the key segmentation advantages in telecom. Read our article to learn about segmentation techniques and their benefits to the telecom industry. …
How to make sure companies ensure targeted advertising ethics?
While personalized marketing is really beneficial, it can also increase a few moral dilemmas. Technology provides marketing opportunities that do not only continue to get better and more popular but also inappropriate and unethical. Read our article to learn how to ensure targeted advertising ethics within your company. …