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Data analytics
As most of the companies operate on data, its analysis became the essential tool to grow their revenues. Data analytics helps harness companies’ data and use them to identify new business opportunities. It ends up with smarter decisions making, more efficient operations, higher profits and happier customers. With more and more information available each day, being able to understand customers and their needs properly are crucial. Learn more about the proper use of data analytics in marketing with the articles below.
How to become a data-driven organization?
Research shows that companies that understand the value of using data in their strategy are more likely to retain their current customers, acquire new ones and make a more significant profit. But what exactly needs to be done to become a data-driven organization? We’ve gathered a few tips that can help you….
Customer data collection – generate valuable insights into your customers
Data analytics is continuously increasing, and businesses that use it are benefiting by drawing new insights from it, constantly collecting and analysing various customer data. Customer data collection is and will always be a hot topic, but how to ensure you have valuable insights gathered in a privacy-friendly way?…
The big impact of Big Data on the telecom industry
Big Data in telecom companies can be truly substantial in increasing effectiveness by optimizing the network, enhancing customer experience, and improving security. Read our article to learn more about this topic….
Big Data in the Middle East – a success to follow
Big Data is only useful when meaningful, and the right insights can be extracted from it. Turning data into valuable information is the key to creating new innovative possibilities in business. The Middle East countries were the ones that early adopted Big Data analytics. Read more to find out what lies behind their success. …
Reducing customer churn with Big Data analytics tools
Collecting large amounts of data and analyzing it allows telecoms to truly understand their customers and deliver services adjusted to their needs. However, loosing acquired customer base is still a big concern. Thanks to Big Data analytics tools, customer churn can be reduced, and competitive advantage can significantly grow. …
How to keep privacy in the age of Big Data?
Poor management of Big Data is a real privacy risk. But without data analytics, companies have a hard time understanding customers behaviours and making smart decisions. Carefully planned data management strategy is crucial to ensure that data moves around with minimal risk. But how can we keep privacy in the age of Big Data?…
AI and Big Data – the cooperation that works
AI and Big Data relationship is already really promising. AI will help generate more useful insights from Big Data analytics, predict things before they happen, and simply – save more time. The interaction between AI and Big Data is still in the early stages, but discovering its potential helps achieve meaningful results….
Best data collection methods for improving your customers base
Data collection is a process of gathering and measuring information on variables of interest that enables to answer queries, stated research questions, test hypotheses, and evaluate outcomes. Depending on the needs, data collection methods can vary, but it should always focus on keeping integrity, accuracy and reliability….
Big data analytics – a profitable resource for telecom operators
Big Data analytics can be profitable for operators in various fields. Collecting customers’ feedback, gaining more precise insights about customers, improving the quality of services, or increasing customers’ satisfaction – these are one of the most important benefits of using analysis. …
Improving loyalty and experience with customer analytics
For the business to develop and flourish, it is necessary to understand the customers and to improve interaction with them. Customer satisfaction has a direct impact on customers’ behaviour in the future. Listening to their needs will help you identify your business’s strengths and weaknesses and discover areas that require more work and improvement….