Insights
- category:
Big Data
Big Data is one of the essential elements for companies to thrive in the digital economy. The world is powered by Big Data, which is why its analysis, consulting, processing or security are the key aspects of the bigger picture we need to focus on. All the data processes are mostly possible thanks to the evolution of cloud software, that enables to analyse the vast volumes of data in real-time. This category presents the analysis of the leading Big Data concepts, as well as the newest trends for Big Data in different business areas, i.e. telecommunication or insurance sector.
Marketing platform in service of a higher cause
TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….
Towards understanding the customer – the latest tech trends in marketing
The way of thinking, expectations, and interactions that customers have with providers is constantly changing. It is crucial to understand customers’ needs, find efficient communication and precise targeting, focus on marketing automation, and emphasise interactive content. It’s also important to follow the latest tech trends to be on time. …
TASIL partners with Carrefour Oman
TASIL is easy to use and provides quick and measurable results, thus quickly winning new clients’ trust. It allows precise targeting of advertising messages due to combining customers location data at a given moment with information about their behaviours and preferences. TASIL can reach the right recipient at the right time….
Insurance data – the untapped potential
Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real-time or, on the other hand, choosing a path leading to business failure – this is the choice that any company, that focus on insurance data monetization, faces in the era of the digital economy….
Big data – what’s all this fuss about?
The concept of Big Data has been more and more noticeably present during the last years. Everyone feels that Big Data is not only a right direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it have and, last but not least, how to take advantage of it?…