Marketing platform in service of a higher cause

Real-time marketing platform in a service of a higher cause

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time marketing use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money….

Towards understanding the customer – the latest tech trends in marketing

Marketing tech trends

The way of thinking, expectations, and interactions that customers have with providers is constantly changing. It is crucial to understand customers’ needs, find efficient communication and precise targeting, focus on marketing automation, and emphasise interactive content. It’s also important to follow the latest tech trends to be on time. …

TASIL partners with Carrefour Oman

Carrefour, a giant retailer, starts cooperation with Tasil Oman

TASIL is easy to use and provides quick and measurable results, thus quickly winning new clients’ trust. It allows precise targeting of advertising messages due to combining customers location data at a given moment with information about their behaviours and preferences. TASIL can reach the right recipient at the right time….

Insurance data – the untapped potential

Insurance data - the untapped potential

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real-time or, on the other hand, choosing a path leading to business failure – this is the choice that any company, that focus on insurance data monetization, faces in the era of the digital economy….

Big data – what’s all this fuss about?

Big data – what’s all this fuss about?

The concept of Big Data has been more and more noticeably present during the last years. Everyone feels that Big Data is not only a right direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it have and, last but not least, how to take advantage of it?…