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WHAT CAN BE BETTER THAN USING THIRD-PARTY DATA?

How have a few companies outperformed the competition and achieved substantial income growth? That’s pretty simple – with the potential of data gathering! Their success was achieved primarily by developing a deeper understanding of their consumers and their behaviours. Then, they embedded these insights into meaningful changes in the company’s strategy. Third-party data is the type of data that you buy from outside sources. The sellers are not the original collectors of that data; they are data…

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SMS MARKETING STILL ALIVE

Aged over a quarter of a century, SMS marketing, is an effective, simple and fast advertising tool intended for two-way communication. Although in Europe and in the USA, it was replaced by MMS messages and push notifications for a while, soon it returned to grace. Today’s consumers are extremely attached to their mobile phones. They use them every day, always having them within reach and often starting a day by checking their mobile phone notifications. And that is why, SMS marketing still makes…

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