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DIGITAL INNOVATION DRIVES CUSTOMERS TO SWITCH BANKS

One of the main reasons why millennials make the decision to change their banking provider is the availability of innovative online solutions. They want more personalized offers and the feeling that they are important and appreciated as customers. As a financial institution, take advantage of new technologies and knowledge about your customers’ needs and preferences. Focus on accurate, real-time…

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WHY PERSONALIZE CUSTOMER EXPERIENCE

Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalization. On the other hand, when consumers encounter irrelevant content that wastes their valuable time and distracts their attention, they become frustrated and the chances that they’ll return are low. A 21st-century shopper…

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