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Targeted advertising
Targeting advertising allows to reach customers and deliver highly customised messages at the right time and place. Apart from personalisation, these are the critical parts of doing marketing right. Targeted advertising is simply a more precise form of marketing. By using different marketing tools, i.e. third-party data, you can reach smaller, defined targeted segments or even individual people with more personalised messages. Learn more about targeted advertising in articles below.
Why you should use behavioural segmentation in the telecom sector?
It’s time to put our focus on behavioural segmentation. Placing customers’ needs first by using personally addressed communication is crucial to successful marketing in every sector, and the telecom industry is no different….
Customer segmentation advantages in the telecom industry
Telecom companies need to find new ways to make sure that their business will stand out in this super-competitive market. Therefore, boosting customer experience to make marketing more effective is one of the key segmentation advantages in telecom. Read our article to learn about segmentation techniques and their benefits to the telecom industry. …
How to make sure companies ensure targeted advertising ethics?
While personalized marketing is really beneficial, it can also increase a few moral dilemmas. Technology provides marketing opportunities that do not only continue to get better and more popular but also inappropriate and unethical. Read our article to learn how to ensure targeted advertising ethics within your company. …
Real-time advertising and how to do it right
In today’s marketing, keeping up with the trends is truly a must. Marketers need to take action in real-time to target the right customers, personalize their experience and optimize the content to fulfil customers’ needs. Read our article to see what are the latest trends in real-time advertising….
Bulk SMS advertising is gone – it’s time for hyper-targeting!
Successful mobile marketing means identifying your audience and delivering personalized content. That’s why bulk SMS advertising, offering to send mass communication, should be forgotten. Hyper-targeting offers precise targeting consumer profiles in various media channels. And targeted marketing is the future of mobile advertising….
Hyper-targeting and its importance in marketing
Hyper-targeting identifies and understands who your target audience is. By leveraging data about your target group and adjusting your budget or campaign size to the specific needs, you can achieve better results. Focusing on various attributes of your audience is an essential factor while talking about hyper-targeting….
A few benefits of mobile advertising
Mobile advertising is one of the key elements of current marketing trends. While rethinking your marketing strategy, putting the main focus on mobile as a medium is a must. This communication channel enables lots of different types of mobile advertisement to choose from, depending on your company’s needs. …
What can be better than using third-party data?
Third-party data is the type of data you buy from outside sources that mostly includes interests, demography and purchase intentions. By using third-party data, companies can precisely target their desired audience group, run more effective digital campaigns, improve their digital presence, and give their customers exactly what they need….
SMS advertising is still alive and very effective
Today’s consumers are extremely attached to their mobile phones. They use them every day, having them within reach and often starting a day by checking their mobile phone notifications. And that is why SMS marketing is highly effective. It allows direct contact with customers, providing them with information about offers or discounts….