Insights
- category:
Data monetization
The key to successful data monetisation lies in carefully prepared approaches that are consistent with a company’s overall business strategy. Each data has its value, but only insights gathered from its analysis can be valuable. Therefore, finding a perfect way to monetise your company’s data can guarantee measurable effects. Different types of data monetisation, its examples and other topics can be found within this category. Find out how to master data monetisation from the articles listed below.
How to become a data-driven organization?
Research shows that companies that understand the value of using data in their strategy are more likely to retain their current customers, acquire new ones and make a more significant profit. But what exactly needs to be done to become a data-driven organization? We’ve gathered a few tips that can help you….
Customer data collection – generate valuable insights into your customers
Data analytics is continuously increasing, and businesses that use it are benefiting by drawing new insights from it, constantly collecting and analysing various customer data. Customer data collection is and will always be a hot topic, but how to ensure you have valuable insights gathered in a privacy-friendly way?…
Data monetization helps reduce customer churn in the telecom industry
Telecoms are trying to gain competitive advantages by offering more attractive rates and services. However, given the challenging landscape today, it has never been more urgent to understand the driving factors of their customer churn. Read our article to find out how data monetization can help in reducing customer churn in the telecom industry. …
What is your data value? Data monetization examples
The value of data is a big topic nowadays. Companies finally begin to understand that gathered and analyzed data can be valuable. But there are still people that are not convinced to this idea. Thanks to a few data monetization examples, presented in this article, you can start treating information as an asset and gain benefits from taking its value to the maximum….
Data monetization – how to monetize data successfully
Nowadays, every company operates on data, but not everyone knows that they can gain something more out of it. Insight gathered thanks to data analysis can become something precious. Different benefits can be achieved thanks to data monetisation, such as increasing your company’s revenues or improving customer experience. But how can it be done?…
TASIL partners with Carrefour Oman
TASIL is easy to use and provides quick and measurable results, thus quickly winning new clients’ trust. It allows precise targeting of advertising messages due to combining customers location data at a given moment with information about their behaviours and preferences. TASIL can reach the right recipient at the right time….
Insurance data – the untapped potential
Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real-time or, on the other hand, choosing a path leading to business failure – this is the choice that any company, that focus on insurance data monetization, faces in the era of the digital economy….