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A FEW BENEFITS OF MOBILE ADVERTISING

Can you think about a day, from the latest months, that you didn’t have a smartphone in your hand? Probably not. And maybe it’s not ideal, but for advertisement, it is more profitable than you may think. A few reports showed that during 2018 United States marketers spent $30.9 billion on mobile advertising alone, which was 63% of their total digital ad spend. These numbers are enormous because of the rapid growth of mobile device usage. But there are also other benefits of mobile advertising. …

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SMS MARKETING STILL ALIVE

Aged over a quarter of a century, SMS marketing, is an effective, simple and fast advertising tool intended for two-way communication. Although in Europe and in the USA, it was replaced by MMS messages and push notifications for a while, soon it returned to grace. Today’s consumers are extremely attached to their mobile phones. They use them every day, always having them within reach and often starting a day by checking their mobile phone notifications. And that is why, SMS marketing still makes…

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