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MARKETING PLATFORM IN SERVICE OF A HIGHER CAUSE

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time algorithms use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital era, every piece of information about the client is worth its weight in gold. One can imagine how valuable the resources belonging to telecommunications, banking, or…

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TOWARDS UNDERSTANDING THE CUSTOMER – THE LATEST TECH TRENDS IN MARKETING

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in customers’ minds and hearts for longer, it is crucial to understand people and their needs, as well as to find ways of efficient communication. Changes in customers’ preferences force an evolution of the world of marketing. In the era of modern social media, rapid technology development, automated advertising mechanisms and audience analysis, marketing needs to…

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IS REAL-TIME MARKETING WORTH INTEREST & HOW TO DO IT RIGHT?

There are many faces of marketing among which, gaining more and more popularity, there is real-time marketing (RTM). It derives from the huge and rapid development of technology and social media. Recently RTM has been one of the most efficient ways of winning the race to acquire customers and gain their loyalty. Real-time marketing can be understood in two ways, though. Firstly, as an immediate and adequate, usually digital, marketing response to cultural events taking place in real life. …

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It’s high time for real-time. TASIL at IBM Think 2019 in San Francisco

Real-time marketing has been around for a long time now. Many brands tried to replicate Oreo’s “Dunk in the Dark” tweet by taking advantage of current events and fads to make their products or services appeal to customers. But like any other marketing strategies and trends, the real-time marketing has also evolved over the years. It has become more client-centric and data-driven. Real-time marketing can now make use of all kinds of customer data to help companies understand exactly how they behave….

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