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DATA MONETIZATION – A PART OF A SUCCESSFUL BUSINESS STRATEGY

In today’s world, every company operates on data. And every company wants its revenue to get bigger. But not every company know that data monetization can be both beneficial and successful. Each data has its value, but insights gathered from this data can be even more valuable. Therefore, companies are trying to use each tool possible to grow their revenues. Data monetization can be achieved both ways. First, by focusing on internal data to improve a company’s productivity and operations. A few…

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INSURANCE DATA – THE UNTAPPED POTENTIAL

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real time or, on the other hand, choosing a path leading to business failure – this is the choice that any insurance company faces in the era of digital economy. Digitization is the engine of change, revising everything from consumers’ behaviour and expectations to business models. By changing the rules of market competition, it imposes…

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