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MARKETING PLATFORM IN SERVICE OF A HIGHER CAUSE

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time algorithms use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital era, every piece of information about the client is worth its weight in gold. One can imagine how valuable the resources belonging to telecommunications, banking, or…

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