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BIG DATA ANALYTICS – A PROFITABLE RESOURCE FOR TELECOM OPERATORS

Nowadays, the number of people using smartphones, tablets or other electronic devices, is growing rapidly. The amount of data produced with these devices is vast and hard to process. Telecom operators are finding this a challenge, that is very difficult to handle. However, thanks to Big Data Analytics solutions, they can make this an opportunity, a profitable one even. The flow of information is as important as the flow of goods. The total mobile data traffic has grown 4,000 times over the past 10…

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WHY PERSONALIZE CUSTOMER EXPERIENCE

Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalization. On the other hand, when consumers encounter irrelevant content that wastes their valuable time and distracts their attention, they become frustrated and the chances that they’ll return are low. A 21st-century shopper often does not even leave his or her apartment, a car or another means of transport. With access to the…

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IMPROVING CUSTOMER EXPERIENCE AND LOYALTY THROUGH ANALYTICS

An understood customer is a satisfied customer. A satisfied customer
is a pure profit. One thing is certain, customer analytics is one of the main drivers for business development and revenue increase. You may conduct basic analysis in a simple way, drawing conclusions from customer surveys. However, you might also want to get inspired by the percentages from this text and bet on some more advanced…

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INSURANCE DATA – THE UNTAPPED POTENTIAL

Considering digital natives’ expectations during strategical planning, including personalized products in offers, consistent, omnichannel customer service in real time or, on the other hand, choosing a path leading to business failure – this is the choice that any insurance company faces in the era of digital economy. Digitization is the engine of change, revising everything from consumers’ behaviour and expectations to business models. By changing the rules of market competition, it imposes…

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IS REAL-TIME MARKETING WORTH INTEREST & HOW TO DO IT RIGHT?

There are many faces of marketing among which, gaining more and more popularity, there is real-time marketing (RTM). It derives from the huge and rapid development of technology and social media. Recently RTM has been one of the most efficient ways of winning the race to acquire customers and gain their loyalty. Real-time marketing can be understood in two ways, though. Firstly, as an immediate and adequate, usually digital, marketing response to cultural events taking place in real life. …

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