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BIG DATA ANALYTICS – A PROFITABLE RESOURCE FOR TELECOM OPERATORS

Nowadays, the number of people using smartphones, tablets or other electronic devices, is growing rapidly. The amount of data produced with these devices is vast and hard to process. Telecom operators are finding this a challenge, that is very difficult to handle. However, thanks to Big Data Analytics solutions, they can make this an opportunity, a profitable one even. The flow of information is…

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WHY PERSONALIZE CUSTOMER EXPERIENCE

Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalization. On the other hand, when consumers encounter irrelevant content that wastes their valuable time and distracts their attention, they become frustrated and the chances that they’ll return are low. A 21st-century shopper…

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IMPROVING CUSTOMER EXPERIENCE AND LOYALTY THROUGH ANALYTICS

An understood customer is a satisfied customer. A satisfied customer
is a pure profit. One thing is certain, customer analytics is one of the main drivers for business development and revenue increase. You may conduct basic analysis in a simple way, drawing conclusions from customer surveys. However, you might also want to get inspired by the percentages from this text and bet on some more advanced…

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