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LET’S TALK ABOUT BIG DATA SECURITY

Big Data is a big topic nowadays, not only for the major companies (because they knew for a while that it would be an essential matter) but also for the smaller ones. Gathering and sharing large amounts of data is inevitable these days. But the issue of data security is still in its infancy. What can be done to make sure that our data is going to be safe? With major data breaches from latest years many experts are searching for a way to solve the Big Data security issues that led to these events….

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BIG DATA ANALYTICS – A PROFITABLE RESOURCE FOR TELECOM OPERATORS

Nowadays, the number of people using smartphones, tablets or other electronic devices, is growing rapidly. The amount of data produced with these devices is vast and hard to process. Telecom operators are finding this a challenge, that is very difficult to handle. However, thanks to Big Data Analytics solutions, they can make this an opportunity, a profitable one even. The flow of information is as important as the flow of goods. The total mobile data traffic has grown 4,000 times over the past 10…

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MARKETING PLATFORM IN SERVICE OF A HIGHER CAUSE

TASIL Oman had a chance to get the first-hand experience finding the real value of Big Data and real-time algorithms use in a slightly different way than usual. When a cyclone Mekunu had disrupted the peace and threatened the lives of thousands of Omanis, it turned out that Big Data is worth much more than Big Money. In the digital era, every piece of information about the client is worth its weight in gold. One can imagine how valuable the resources belonging to telecommunications, banking, or…

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TOWARDS UNDERSTANDING THE CUSTOMER – THE LATEST TECH TRENDS IN MARKETING

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in customers’ minds and hearts for longer, it is crucial to understand people and their needs, as well as to find ways of efficient communication. Changes in customers’ preferences force an evolution of the world of marketing. In the era of modern social media, rapid technology development, automated advertising mechanisms and audience analysis, marketing needs to…

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IMPROVING CUSTOMER EXPERIENCE AND LOYALTY THROUGH ANALYTICS

An understood customer is a satisfied customer. A satisfied customer
is a pure profit. One thing is certain, customer analytics is one of the main drivers for business development and revenue increase. You may conduct basic analysis in a simple way, drawing conclusions from customer surveys. However, you might also want to get inspired by the percentages from this text and bet on some more advanced…

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BIG DATA – WHAT’S ALL THIS FUSS ABOUT?

The concept of Big Data has been more and more noticeably present in everyday dictionary of each digital company during last years. Everyone feels that Big Data is not only a good direction but, frequently called the oil of the 21st century, may even become a gold mine. What exactly is Big Data, what value and what potential does it have and, last but not least, how to take advantage of it? At the beginning, it is worth mentioning that data in its raw form has no significant value. Only processed…

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