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TOWARDS UNDERSTANDING THE CUSTOMER – THE LATEST TECH TRENDS IN MARKETING

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in customers’ minds and hearts for longer, it is crucial to understand people and their needs, as well as to find ways of efficient communication. Changes in customers’ preferences force an evolution of the world of marketing. In the era of modern social media, rapid technology development, automated advertising mechanisms and audience analysis, marketing needs to continuously change. In order to…

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