Switching banks in the era of Open Banking

Switching banks in the era of Open Banking

One of the main reasons why millennials make the decision to change their banking provider is the availability of innovative online solutions. They want more personalized offers and the feeling that they are important and appreciated as customers. That’s why your customers are interested more and more in open banking. As a financial institution, take advantage of new technologies and…

Towards understanding the customer – the latest tech trends in marketing

Towards understanding the customer – the latest tech trends in marketing

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in peoples’ minds and hearts for longer, it is crucial to understand customers and their needs, find ways of efficient communication and precise targeting, focus on marketing automation and put emphasis on interactive content. It’s also important to follow the latest…

Is real-time data marketing worth interest & how to do it right?

Is real-time data marketing worth interest & how to do it right?

There are many faces of marketing among which, gaining more and more popularity, there is real-time marketing (RTM). It derives from the huge and rapid development of technology and social media. Recently RTDM has been one of the most efficient ways of winning the race to the preferred customer behaviour and gain their loyalty. Real-time marketing can be understood in…